Advancements in the digital marketing world have led to an incredible opportunity for businesses. One of the best ways to take advantage of that opportunity is the clear, concise strategy of corporate video.
Video content is estimated to account for 69% of online consumer traffic, according to a report by The Guardian.
If your company is missing the mark on this important communication tool, it could be affecting your customer leads. Customer leads, in turn, affect your bottom line.
Check out this go-to guide on corporate video production Toronto.
Corporate Video Production Toronto: The Top 5 Rules
Take advantage of visual communication with corporate videos.
Corporate videos are great for internal and external use. Internally, they can be used to communicate announcements or training to your employees. They are also excellent marketing tools. Videos can incorporate branding, marketing, and consumer interaction all in a compact style.
Here are the 5 most important rules when it comes to corporate video production Toronto.
1. Target the Right Demographic
One of the most important rules when it comes to corporate video production Toronto is to know your audience.
This applies to many factors of your video. Some factors include the length and pace of your video, the way you promote your video, and the content of your video.
Don’t forget to optimize your video to be viewed on both desktop and mobile platforms. For the first time in history, mobile internet use surpassed desktop internet use in 2016.
That means mobile optimization is more important now than ever before.
Your demographic depends on your product and/or service. It is extremely valuable to pay attention to your customer base and market directly to them and people like them.
One way to do this is to define your ideal client and speak to how your product or service will improve their life.
2. Don’t Waste Time: Be Specific
Attention spans are shorter than ever. Skip the 30-second montage and trade it out for valuable, informative content.
Decide a specific message you want to communicate with your corporate video and don’t waste time getting to it.
Having a clear branding strategy will help you accomplish this goal. If your brand is already associated with good service and trustworthy products, you don’t have to spend time proving it to your audience.
A great tactic for many corporate videos is to include emotional content. Connecting with consumers on an emotional level, rather than purely factual, is an important marketing tactic.
Purchase decisions, more often than not, are emotional decisions.
3. Show and Tell: Be Visual and Informative
A video that is all talk and no show might as well be a textual article. Use the video format to your advantage to showcase your subject.
This is a great way to keep your audience focused. It helps you communicate more in a shorter period of time.
Showing your consumers how to use a product is more helpful than reiterating the instruction manual. Consumers are very visual, and chances are, they’ve come to your video for a quick, clear answer to their question.
Visuals communicate the feeling of your message better than words can.
That being said, it is important to remember that every visual in your corporate video is important. A successful video has a professional quality, read on for more.
4. The Professionalism of Your Video Reflects the Professionalism of Your Company
Professionalism is a key factor for all aspects of your business, especially corporate video production.
Video marketing and internal corporate videos are a great way to showcase your company’s aesthetic values.
This applies to everything from the shot framing to the lighting to the editing of the video. You want your audience to take your message seriously. If you simply deliver the message in a video with bad lighting shot on a phone, it communicates that your business doesn’t pay attention to detail.
Even worse, it makes it appear that your company doesn’t value aesthetics. Competition is stiff in just about every field. Don’t waste leads or set a poor example for your employees by appearing sloppy!
Bad video quality can call the reputation of your company into question, so make sure both the content and execution of the video align with your brand.
Use an excellent corporate video production Toronto business like Viva Media for all of your video production needs. Services include pre-production, production, post-production, and marketing of your corporate videos.
5. Share Your Video
Corporate video production takes effort. Don’t let all that effort go to waste by forgetting to promote your new content!
Corporate videos can be used on your company website, in email blasts, and in blog posts, among other places. Promote your video through all relevant platforms. Such platforms could include Facebook, Twitter, Youtube, Instagram, LinkedIn, and more!
Don’t just promote your video once, blast it out to the target demographic in a strategic fashion over time.
Videos cannot only be informative, they can also increase the visibility of your company. They can also improve search engine rankings and eventually your bottom line.
Now You Know!
Video production is not an easy thing to master on top of running a successful business.
There’s a lot that goes into successful corporate video production Toronto. It’s not just having an idea and executing it.
You have to consider a ton of factors when making a corporate video. Some factors include location, talent, script, art direction, and copywriting. That’s just pre-production. In addition, you need to consider cinematography, audio recording, and lighting. Even after the video is shot, there’s still editing, graphics, marketing, and more to do!
Save yourself time and stress and leave corporate video production Toronto to the experts. This will ensure that you get the best results and end up highly satisfied with your corporate video. Check out corporate video production Toronto by Viva Media. Why wait? Get a free quote today!
Want more? Check out our other great posts like “5 Ways YOU Can Use Video to Grow Your Business in 2017” and “Video Production Budgeting: Speed vs. Cost vs. Quality.”