Creating engaging and solid video content has become more important as more people turn to mobile connections. Print ads have traditionally been used to help in every step of a sales strategy but videos has been changing the market. More businesses are using videos to reach out to their customers and employees in intriguing new ways. If you want to know how to harness the power of video content, take a look at our five ways to use video that will help you to grow and support your business.
1. Offer Information About Your Business Quickly
A well-constructed animated video will quickly tell potential customers about what your company does, offers, and stands for. It provides easy to understand information in a format that viewers will enjoy and absorb more easily. Catchy slogans and entertaining graphics will draw the viewer’s eyes and encourage them to use your company in the future.
If created correctly, a video can generate public interest and trust in your business while helping you to build your branding. Additionally, humorous or intriguing videos have a tendency to be shared on social media which will help your company to become more visible while increasing sales.
2. Include a Video on Your Landing Page
All of your advertising is driving customers to your landing page so that they can work through your sales funnel. Including a video on this page can increase your conversions by as much as 80%. An engaging video will encourage visiting consumers to watch and learn about your business, boosting your chances of a sale.
It is important to remember that you should not include a video that will automatically begin playing when the customers land on that page. That will cause you to lose customers, who will quickly click off of your site and find a less obnoxious option.
3. Harness the Power of Social Media
In these Internet-centered days having a solid social media presence for your business is crucial. Regardless of whether you are just branching into social media for your company, or if you have been using it for years, videos are the way to draw the attention you need to grow. Potential and existing customers will enjoy watching your interesting or funny videos and may share them with their friends, so consider creating new shareable content.
4. Increase Your E-Mail Campaign Response
Email marketing has come a long way in the last decade and videos are the newest way to draw attention. Good viral videos will help to increase awareness of your business while boosting your conversions rate and CTR. In fact, Business Insider found that video advertisements received three times more clicks than other formats.
Creating videos that quickly condense your company’s message into a shareable, mobile friendly, and intriguing animation will ensure that you are getting the most out of your email marketing campaign.
5. Offer an Updated Twist on Training Videos
Videos have long been used to train new employees but they are usually long and dull, offering the viewers nothing intriguing. Animated videos have changed all that. In general, most people will only retain ten percent of what they hear but around fifty percent of what they see. That number goes up when you create catchy and engaging content.
Animated videos can now be used to explain new guidelines and processes in a format that your employees will understand and actively be interested in. Any subject that needs to be taught company-wide, such as new sales strategies or more engaging ways to land a sale, can be encapsulated in an interesting package for your team.
These five strategies are just the tip of the iceberg when it comes to taking your marketing strategy viral. Give them a try!