Over 5 million homes are sold in the United States each year. For professionals who work in the real estate industry, finding ways to attract new clients is a must.
Most real estate companies spend a lot of money to market their services online. While you may know about the value of having a presence online, you probably don’t realize how powerful video is at attracting new business.
In the past decade, the popularity of online videos has exploded. Modern consumers use videos as a way to find out about a company in a timely and entertaining manner.
Coming up with new and unique real estate video ideas is essential when trying to stay ahead of the curve. The following are some great ideas on how to make engaging and informative videos for your audience.
1. How-To Content is One of the Best Real Estate Video Ideas On the Market
There is no denying the desire modern consumers have to be informed. Learning a new skill is something most people do to pass the time.
Playing to your strengths and producing how-to videos that are related to the real estate industry is essential. These videos should teach consumers things like how to get a home ready to sell or guides on how to secure a new home purchase.
When making these videos, be sure to leave the industry jargon at the door. Speaking to your audience in an easy to understand way can help you achieve the success you are after.
2. Take Viewers Inside of Your Property Listings
Looking at pictures of a home doesn’t really do it justice. Taking potential buyers on a virtual tour of a home can help them see just how appealing it is.
For years, real estate companies have used the power of video to create an immersive experience for their audience. Before shooting a video tour of a property listing, make a list of the key features you want the audience to see.
For instance, if the home has a pool or stunning architectural elements, you want your audience to see them. By highlighting the best parts of the home, you can attract more potential buyers. When writing the scripts for your property listing videos, use a bit of humor to break the ice with viewers.
3. Let Potential Buyers Get Familiar With the Agents On Your Team
Tech-savvy consumers research real estate agencies online before choosing one. One of the best ways to make your company seem more reputable and trustworthy is by putting out agent profile videos.
Letting consumers get an inside look at your team can be a powerful thing. These videos allow your agents to tell consumers more about their passions and experience in the industry.
When putting together these agent profile videos, keep things short and sweet. These videos should feature a short intro detailing who the agent is and how much experience they have. At the end of the video, be sure to include a call to action with all of the agent’s contact information.
4. A Peek Behind the Curtain
Potential home buyers love to get an inside look at how the process of selling homes unfolds. It is your job to provide consumers with the proverbial peek behind the curtain.
Often times, real estate agencies who produce this type of behind the scenes content will use Snapchat or Facebook video when trying to release it. Showing consumers things like your team setting up an open house or staff meetings can be beneficial.
By giving your audience a peek behind the curtain, you can make them feel like they are a part of your team. When done correctly, these types of videos can generate a lot of sales leads for your team.
5. The Power of Customer Testimonial Videos
One of the main things a potential home buyer or seller will look for when trying to vet a real estate company is testimonials. Most consumers believe that testimonials are the most accurate representation of what a company is capable of.
Using the power of customer testimonial videos can help you increase your customer base substantially. Asking recent customers to sit down for a short conversation about their recent experience with your company is a good idea.
Once you have a few of these testimonial videos in the can, you need to publish them on your website. Putting testimonial videos on your homepage is a great way to establish instant trust with a potential client.
6. Inform Your Audience With Neighborhood Profiles
Having extensive knowledge of an area is a must for any successful real estate company. When people move to a new area, they depend heavily on the information real estate agents provide them about the best parts of the city.
Doing profiles on the various great neighborhoods in your area is a great idea. The information in these videos can help potential buyers figure out what area they want to buy in.
When making these profile videos, be sure to include information about what shopping venues and schools are in the area. The more detailed you can make these videos, the better they will be received by your audience.
7. Question and Answer Videos are Popular
Providing your audience with detailed information regarding the buying and selling of real estate is important. Real estate professionals who have been in the business for a while know the most commonly asked questions on the minds of consumers.
Taking this knowledge and making question and answer videos is a fantastic idea. These videos will help you answer some of the most common questions you receive in an entertaining and easy to digest way.
Working With Video Marketing Professionals is a Good Idea
Once you come up with the right real estate video ideas, hiring professionals to help you bring them to life is vital. Attempting to record and edit a video with limited experience can be disastrous.
Are you looking for some professional video marketing help? Be sure to contact us todayto find out more about the services we offer.