Did you know that YouTube has almost two billion active users worldwide? And that more than five billion YouTube videos are watched every single day?
Today the video-sharing platform is home to a diverse range of influencers. It’s a great place to learn new skills, relate to others, and have a good ol’ laugh online.
You may be planning to create and release online video content for your brand. But which YouTube genres and video formats ensure views?
We’re here to help with our list of the top seven YouTube Genres that are popular right now. Gain inspiration for your next video here!
1. Beauty
Beauty YouTubers are known for their expertise in makeup and skincare. Their videos usually take a range of different formats.
These formats can include makeup tutorials, vlogs on makeup and skincare routines, and product reviews. The latter is especially relevant now more than ever. This is because authentic reviews are important to customers who are considering making a purchase.
And within the beauty industry, these top vloggers know best!
Favorites, ‘best ofs’, and ‘empties’ are more formats that are popular among beauty bloggers. In these, vloggers list their favorite products. For example, a beauty trendsetter may list his or her top 10 favorite moisturizers and explain the benefits of each.
In videos showcasing ‘empties’, beauty vloggers show the products they’ve used up at the end of the month. These videos perform well as they display the products that the experts have actually finished – meaning they must be pretty good!
Haul videos were made famous by beauty YouTubers and are now used among other niches such as fashion or even tech. A beauty haul video involves the vlogger discussing the latest products they’ve purchased so viewers can see what’s trending in beauty.
2. Comedy
Who doesn’t love a good laugh? There are many types of YouTubers that focus solely on getting their viewers grinning, but even different niches incorporate laughter into their content. For example, some beauty gurus have added an element of humor into their makeup tutorials to produce fun, unique, and personalized content.
YouTubers that specialize in comedy are famous for poking fun at everyday human problems, creating skits and characters, and generating content with the simple purpose to crack their fans up.
Just like most comedians, comedy YouTubers are quick-witted and are shamelessly self-deprecating!
Jenna Marbles is one notable example and the popular YouTuber boasts over a whopping 20 million subscribers!
3. Gaming
Gaming is one of the most popular genres on YouTube. Video game enthusiasts from all around the world gather to view content focused on video games that played on various gaming consoles.
Video content created by gaming YouTubers mainly focuses on helping viewers improve their skills and providing entertainment to a gaming-focused audience.
However, the most commonly produced video format by gaming YouTubers is the ‘let’s play video’. This features a gaming YouTuber recording their screen while playing a video game, providing commentary.
Often these commentaries provide tips and tricks, entertainment, and humor for viewers. So, these formats definitely suit big personalities!
Felix Kjellberg of PewDiePie is the most popular gamer YouTuber of all time, racking up over 95 million subscribers to date!
4. Travel
There are many types of vlogs and the travel niche is one that suits this format well on YouTube.
Before the surge in travel vlogs, travelers relied primarily on books and websites to plan vacations. Today, however, viewers are taken along on adventures by travel vloggers and are lent helpful travel recommendations along the way.
Usually, travel YouTubers split their content according to location or attraction and present their travel experiences through highlight videos or detailed vlogs.
Such travel videos are an ideal way for viewers to discover a location or activity in great detail without actually visiting. Whether viewers live vicariously through travel vloggers documentations or if they use the videos to help plan trips, this is one YouTube genre that shows no sign of slowing.
Marie Fe and Jake Snow are a popular travel couple that creates fresh, exciting, and beautiful travel vlogs that provide inspiration for travel around the globe.
5. Health & Fitness
YouTubers focusing on health and fitness detail and film their workout routines and discuss diets with their audience to inspire viewers to lead a healthier lifestyle.
While some post long full-length workout videos that viewers can try in the comfort of their own home, others post short snappy clips that guide their audience through quick workouts.
Others post a variety of different videos ranging from short to long-form content.
Adrienne of Yoga With Adrienne has a following of over 5 million subscribers and posts a range of diverse yoga routines from mindful, restful practices to the more fast-paced and intense.
Adrienne also posts several series of routines which include various 30-day yoga challenges. As it sounds, the viewer engages in these challenges for a month, practicing yoga from each video for 30 days. Video series are a great way for viewers to keep up training momentum and test themselves.
6. Food & Cooking
For those who love to cook or for those learning, cooking and lifestyle YouTubers are an excellent source for new recipes and guidance in the kitchen.
Cooking YouTubers showcase their culinary skills by creating food vlogs that focus on how to prepare dishes, dietary advice, and cooking tips and tricks.
Many YouTubers specialize in one specific cuisine or type of food, while some cover a variety. For example, Deliciously Ella, who has over 240,000 subscribers, focuses on cooking yummy and comforting vegan dishes.
7. Fashion
Fashion vloggers are usually trendsetters that showcase their own personal style along with upcoming trends hitting magazines and shops.
Some of the content displayed by fashion YouTubers includes look-books showcasing outfits and haul videos displaying their latest purchases.
The lucky YouTubers that perform particularly well usually go on to designing their own fashion brand or clothing line – living the dream!
YouTube Genres That Work
These are just seven YouTube genres that are popular right now, but if they don’t fit with your brand there are plenty more niches that perform brilliantly too.
Likewise, many of the video and vlog formats mentioned can be applied across different genres and topics so you can adjust to your company accordingly!
Ready to build your brand across YouTube? Let us help tell your story – check out what we can do for your brand!
71 Responses
Reading your article helped me a lot, but I still had some doubts at the time, could I ask you for advice? Thanks.
I don’t think the title of your article matches the content lol. Just kidding, mainly because I had some doubts after reading the article.
Hi are using Ꮤordpress fоr yoսr blօg plɑtform?
I’m neᴡ to the blog world but I’m trүing to get started and create my own. Ⅾo you requіre any html coding knowledge to make your own blog?
Ꭺny help would be greatly appreciated!
Hello! Would you mind if I share your blog with my zynga group?
There’s a lot of folks that I think would really appreciate your content.
Please let me know. Cheers
My family members every time say that I am killing my time here at net, except I know
I am getting experience daily by reading such pleasant
content.
I get pleasure from, result in I found just what I used
to be taking a look for. You’ve ended my 4
day long hunt! God Bless you man. Have a great day.
Bye
Hello vivamedia.ca administrator, Thanks for the well-presented post!
Good day I am so happy I found your webpage, I really found you by mistake, while I
was looking on Google for something else, Regardless I am here now and would just like to say cheers for a remarkable post and a all
round interesting blog (I also love the theme/design),
I don’t have time to look over it all at the moment but I have bookmarked
it and also added in your RSS feeds, so when I have time I will be back
to read a lot more, Please do keep up the awesome job.
This website truly has all the information I needed concerning this subject and didn’t know
who to ask.
Highly descriptive post, I liked that a lot. Will there be a part 2?
Hello there! I could have sworn I’ve been to your blog before but after browsing through many of the posts I realized it’s new to me.
Nonetheless, I’m certainly pleased I stumbled
upon it and I’ll be book-marking it and checking back often!
Fine way of telling, and nice post to get information on the topic of my presentation focus, which i am going to
present in institution of higher education.
Hello there, You have done a great job. I will certainly digg it and personally suggest to my friends.
I am confident they will be benefited from this website.
Thanks to my father who informed me regarding this web site, this website is really awesome.
I’ve been surfing online more than three hours today,
yet I never found any interesting article like yours. It is pretty worth enough for me.
In my opinion, if all webmasters and bloggers made good content as you did, the internet will be a lot more useful than ever before.
I every time emailed this webpage post page to all my friends,
for the reason that if like to read it then my friends will
too.
Hey very interesting blog!
I pay a quick visit day-to-day a few sites and sites to read content, however this
blog offers feature based articles.
I’m more than happy to discover this great site.
I wanted to thank you for ones time for this particularly fantastic read!!
I definitely liked every part of it and I have you bookmarked
to look at new information in your web site.
What’s up, everything is going well here and ofcourse every one is sharing information, that’s really fine, keep up writing.
Hello, Neat post. There is an issue together with your site in internet explorer,
could test this? IE nonetheless is the market leader and a big portion of
other people will omit your excellent writing due to this problem.
Thank you for some other great article. The place else could anyone get that
type of information in such a perfect means of
writing? I have a presentation subsequent week,
and I’m at the search for such info.
Great post. I was checking continuously this blog and
I am impressed! Very helpful information specially the last part 🙂 I care for such
information much. I was seeking this certain info for a very long
time. Thank you and good luck.
This is the perfect web site for anyone who would like to understand this topic.
You realize so much its almost hard to argue with you (not that I personally will need to…HaHa).
You definitely put a brand new spin on a topic which has been written about for a long time.
Wonderful stuff, just excellent!
First off I want to say terrific blog! I had a quick question which I’d like
to ask if you do not mind. I was curious to find out how you
center yourself and clear your mind before writing.
I have had a difficult time clearing my mind in getting my thoughts out there.
I truly do take pleasure in writing but it just seems like the
first 10 to 15 minutes tend to be wasted simply just trying
to figure out how to begin. Any ideas or tips?
Appreciate it!
Good day! This is my first comment here so I just
wanted to give a quick shout out and say I genuinely enjoy reading through your blog
posts. Can you suggest any other blogs/websites/forums
that cover the same topics? Thanks for your time!
It’s in fact very difficult in this active life to listen news
on Television, therefore I just use web for that reason,
and obtain the most recent news.
Do you have a spam issue on this site; I also am a blogger, and I was
wanting to know your situation; we have developed some nice practices and
we are looking to exchange techniques with others, why not shoot
me an email if interested.
Thanks , I’ve just been searching for information about this subject for
a while and yours is the best I have found out so far.
But, what in regards to the conclusion? Are you certain about the source?
Pretty! This was a really wonderful article. Thank you for providing
these details.
Great info. Lucky me I found your website by chance
(stumbleupon). I’ve book marked it for later!
I am really enjoying the theme/design of your blog. Do you ever run into any internet browser compatibility problems?
A number of my blog readers have complained about my site not
working correctly in Explorer but looks great in Opera.
Do you have any suggestions to help fix this problem?
Hi friends, its wonderful article on the topic of
cultureand fully explained, keep it up all
the time.
Neat blog! Is your theme custom made or did you download it from somewhere?
A theme like yours with a few simple adjustements would really make my blog stand out.
Please let me know where you got your theme. Appreciate it
Hiya! Quick question that’s entirely off topic.
Do you know how to make your site mobile friendly?
My weblog looks weird when browsing from my iphone 4.
I’m trying to find a template or plugin that might be able to fix this issue.
If you have any recommendations, please share. Cheers!
I am really enjoying the theme/design of your website.
Do you ever run into any internet browser compatibility issues?
A handful of my blog audience have complained about my site not operating correctly in Explorer but looks great in Firefox.
Do you have any recommendations to help fix this issue?
You’re so interesting! I don’t think I’ve read something like
this before. So wonderful to find somebody with a few original thoughts on this subject matter.
Really.. thank you for starting this up. This website is one
thing that is required on the internet, someone with a bit of originality!
Hi everybody, here every one is sharing these kinds of familiarity, therefore it’s nice to read this webpage,
and I used to pay a quick visit this web site all the time.
Hello would you mind letting me know which hosting company you’re
utilizing? I’ve loaded your blog in 3 completely different browsers and I must say this blog loads a
lot faster then most. Can you suggest a good hosting provider at a fair price?
Thanks a lot, I appreciate it!
WOW just what I was searching for. Came here by searching for Hair loss
treatments for aging men and women
To the vivamedia.ca admin, Your posts are always well-timed and relevant.
This is really interesting, You’re a very skilled blogger.
I have joined your feed and look forward to seeking more of
your wonderful post. Also, I have shared your web site
in my social networks!
https://presiden177.com/dx-wiavgl/xixaw – Tetas
To the vivamedia.ca administrator, Keep up the great work!
Somebody necessarily assist to make critically articles I might state.
That is the first time I frequented your web page and thus far?
I surprised with the analysis you made to create this particular publish extraordinary.
Wonderful job!
Pretty portion of content. I just stumbled upon your website
and in accession capital to claim that I get in fact enjoyed account your weblog posts.
Any way I will be subscribing on your feeds or
even I fulfillment you get right of entry to consistently rapidly.
It is really a nice and useful piece of information. I’m happy that you simply shared this helpful info with us.
Please keep us up to date like this. Thanks for sharing.
My brother recommended I may like this blog. He used to be totally right.
This put up truly made my day. You can not consider simply
how much time I had spent for this information! Thanks!
It’s going to be end of mine day, except before end I am reading this enormous article to improve my experience.
Hi to all, the contents present at this site are actually
awesome for people knowledge, well, keep up the nice work fellows.
my blog :: Tonia
I’m more than happy to discover this website. I need to to thank you for your time for this fantastic read!!
I definitely loved every little bit of it and I have you book-marked to check
out new stuff on your website.
Hi, i read your blog from time to time and i own a similar one
and i was just wondering if you get a lot of spam responses?
If so how do you protect against it, any plugin or anything you can suggest?
I get so much lately it’s driving me mad so any help is very much appreciated.
Tremendous issues here. I am very satisfied to see
your article. Thank you so much and I’m taking a look ahead to touch you.
Will you please drop me a mail?
It’s hard to come by experienced people on this subject, however, you seem like you know what you’re
talking about! Thanks
Pretty nice post. I just stumbled upon your blog and wanted
to say that I have truly enjoyed browsing your blog posts.
In any case I’ll be subscribing to your feed and I hope you write
again very soon!
Hi there everyone, it’s my first pay a visit at this site, and piece of writing is really
fruitful designed for me, keep up posting these types of articles or reviews.
Hello there! Would you mind if I share your blog with my twitter group?
There’s a lot of folks that I think would really appreciate your content.
Please let me know. Thanks
An impressive share! I have just forwarded this onto a friend who had been doing a
little research on this. And he actually ordered me lunch due to the fact that I
discovered it for him… lol. So allow me to reword this….
Thanks for the meal!! But yeah, thanks for spending time to talk about this topic here on your blog.
If you are going for best contents like me, simply pay a visit this web site every day as it provides feature contents, thanks
excellent issues altogether, you just received a brand new reader.
What could you suggest about your submit that you simply
made some days ago? Any sure?
I appreciate reading your web sites. Thank you! Compra loratadine htp de la marca Mylan
Magnificent beat ! I wish to apprentice at the
same time as you amend your website, how could i subscribe for a blog site?
The account aided me a applicable deal. I had been a little bit acquainted of this
your broadcast offered shiny clear concept
Great looking site. Think you did a great deal of your very own html coding. farlutal disponible en ligne
Basically desired to point out Now i’m pleased I happened onto your web site! koop procardia legaal in België
I am regular reader, how are you everybody? This piece
of writing posted at this website is in fact fastidious.
Wow, this post is good, my sister is analyzing such things, therefore I am
going to inform her.
An outstanding share! I have just forwarded this onto a coworker who had been doing a little research on this.
And he in fact bought me breakfast due to the fact that I discovered it
for him… lol. So let me reword this…. Thank YOU for
the meal!! But yeah, thanx for spending time to discuss this
topic here on your web page.
Interessante saber quais são os 7 géneros populares do Youtube atualmente! Para quem procura por ofertas e promoções em redes varejistas no Brasil, recomendo o site Descubra as Melhores Ofertas e Promoções em Redes Varejistas do Brasil – Promoções Rede Brasil.
Good article. I will be experiencing a few of these issues as well..
Wonderful blog! I found it while surfing around on Yahoo News.
Do you have any suggestions on how to get listed in Yahoo News?
I’ve been trying for a while but I never seem to get there!
Appreciate it