If you’re actively producing content on YouTube, you’re starting 2019 out right.
Research shows that the mobile consumption of video on YouTube increases 100% each year. And 55% of individuals view videos online each day.
Of course, having a presence on YouTube is only half the battle. You also need to know how to get yourself noticed.
Here are seven YouTube video marketing tips for exploding your online presence this year.
Let’s get started!
1. Keep Your YouTube Video Marketing Videos Brief
As a general rule of thumb, your YouTube videos should not be more than three minutes long. Here’s why.
The engagement of your video is linked to how long your video is. That’s because if you have too long of a video, your possible customers may not watch your entire video. And that means they may not know what you’re marketing to them.
So, be sure to create marketing videos that cut to the chase. Otherwise, your videos won’t rank high, which means they won’t draw as many eyes as they could.
The best videos to produce are explainer videos. In these types of videos, you’ll want to start off explaining a problem relevant to your business. Then, you’ll offer a solution to this problem.
Finally, you’ll introduce your brand and tell the audience why they should pick your product rather than a competitor’s product to solve the problem.
2. Focus on Quality
Make sure that you produce high-quality YouTube marketing videos if you want to edge out the competition.
The reality is, people generally steer clear of videos that are poorly crafted. This is particularly true if they’re interested in spending money on the companies that have produced the videos.
Remember that your marketing videos will likely be your first encounter with potential customers, so it’s paramount that you look sharp. Image is everything.
3. Produce an Accurate Description
The description box available for each video is an ideal place to include your keywords, as this will help you to rank higher in users’ search results.
Make sure that you remain precise and accurate in your description, which should highlight the basic information your video offers. And keep your description brief — no more than three lines.
Also, include in your description your website and social media site links.
4. Include Some Long-Tail Keywords
Long-tail keywords are excellent tools for achieving high search result rankings on YouTube.
These types of keywords feature long phrases that include your main keywords. The benefit of these phrases is that they can accurately drive potential customers’ search terms. In addition, your content can rank under the main keywords you’ve chosen.
For instance, rather than using the keyword “marketing videos,” you could use long-tail keywords like “best marketing videos,” “animated marketing videos,” and “marketing video company.”
5. Be Educational
Avoid producing salesy marketing content on YouTube. Instead, stick with being as educational as possible.
As we alluded to earlier, your goal in your YouTube videos should be to help potential customers to solve their problems. The more you focus on this rather than being promotional, the more you’ll attract consumers. And the more you’ll also attract the YouTube search algorithm.
6. Develop a Relevant Headline
Your video’s headline on YouTube must present the message of your video in just a handful of words. So, it needs to include your most important keywords.
Also, be sure to keep your headline under 56 characters. If your headline is longer than this, it will end up being truncated in a search, particularly a mobile search.
And one more thing: Avoid using misleading headlines. This may seem to be an excellent idea initially, but it’ll damage your view rates at some point. In the end, you won’t rank as high on users’ YouTube result pages.
7. Make Your Thumbnail Eye Catching
Another way to make your YouTube video stand out is to choose the right thumbnail.
Your thumbnail needs to accurately represent your marketing video’s content. Just like with your headline, a click-bait thumbnail image will cause viewers to drop off at the very start of your video, thus negatively impacting your view rates.
Also, use high-resolution images for your thumbnail images. If consumers perceive your videos to be low quality, they simply will not play them.
Another way to make your thumbnail stand out is to make the foreground noticeable. Your background should not blend in with it, as this will confuse potential customers.
Overall, it’s imperative that your thumbnails look great everywhere they are viewed, whether they are large or small. These places include desktop computers, tablets, television and mobile phones.
How We Can Help
We offer top-of-the-line video production services aimed at helping you to market yourself more effectively.
What makes us stand out? We’re curious. Specifically, we are curious about what makes your business special and what your areas of expertise are.
Our goal when working with you is to find out what you do and why you do it. Then, we turn this information into a winning video for platforms like YouTube.
Research shows that three of the most effective kinds of videos are customer testimonials, tutorial videos and demonstration videos. That’s why our specialties include these three types of videos. However, we also have the following specialties:
- Explainer animations
- Event videos
- Branded videos
- Internal communications
- Music videos
- Food videos
- 360-degree video content
During the last seven years, we’ve helped businesses both large and small to share their messages with potential customers. In addition to being various sizes, the companies we’ve worked with have been both local companies and those located abroad. We’ve also worked with both old and new businesses.
Get in touch with us to find out more about how we can make YouTube video marketing work for you on a whole new level in 2019.