People watch almost 5 billion videos on YouTube every single day.What that statistic means for your real estate company is a tremendous opportunity.Digital marketing has become the primary means by which companies are engaging consumers. That's because digital marketing offers advertisers highly personalized marketing channels that make meaningful connections possible online.Whether you're a real estate company that's just starting out or one that's experienced, investing in real estate video can maximize your digital presence. It allows you to expand your consumer base and boost your revenue.Our Canadian-based team at Viva Media has put together this list of the top 10 things you need to know about how real estate video can benefit your company.

1) Video Gets Shared

When you're marketing a listing, the more qualified buyers you touch, the more likely you are to get the sale you're looking for. Just posting a basic listing on web platforms with text and pictures isn't enough to get the traction you need.On today's social-focused internet, marketers are increasingly using the tactic of creating shareable content to give their messages a boost. Video is 39% more likely to be shared by consumers than any other form of marketing.

2) Video Ranks Better in SEO

Google processes 3.5 billion search queries on average every day. If you want your listing to be one of the top results when someone asks about a home in your market, you need to start taking video seriously.Why?Because search engines rank web pages that incorporate videos higher than those that don't.Search engines like Google and Bing are committed to providing their searchers with robust answers to their questions. Search engines feel that videos are an excellent way to communicate large amounts of information concisely.

3) Videos Increase Your Authority

When marketing online, perception is everything. Videos allow you to build trust with your consumers in a much bigger way than standard text and pictures allow.That's because videos give consumers the opportunity to experience who you are and what you're offering as opposed to just seeing or reading about it. The deeper touch point you'll be offering consumers through video will instill more confidence in them in regard to your professionalism and the homes you're selling.

4) Video Increases the Quality of Your Leads

You may be fielding a lot of questions about your online listings. The problem with that is that text and photos can only convey so much information about a property. This means that a lot of people may request additional information or ask to see a property and quickly realize it's not for them.That time spent on uninterested consumers is time wasted.Real estate video enables you to give viewers a comprehensive look at a property. This deeper dive can fully inform a consumer about what you're offering. It allows people to decide whether they're interested quickly.So when you get a phone call asking to see your property, you can know that your lead is seriously considering making an offer.

5) You Can Share Customer Testimonials

Social proof is one of the most important components of any sales pipeline. There is no better way to share your customer's positive testimonials than through real estate videos.Prospective customers viewing the positive experiences your former clients have had on video will help you build out your listing portfolio fast!

6) You Can Show off Your Listing's Neighborhood

It's one thing to say that your listing is within walking distance of restaurants and nightlife. It's another thing to actually show people what they can expect.Real estate video gives you the opportunity to walk consumers around their prospective neighborhood and help them visualize what their daily life could be like living there.

7) Video Can Get Repurposed

Videos shot on your property can easily get repurposed for other platforms. For instance, say you're producing a marketing video for Facebook. Your video may be longer because your research showed consumers are willing to watch more detailed videos on that platform.You can later adjust that video for platforms with shorter attention spans like Twitter.Videos can be trimmed, their messages can be altered and they can be made to evoke different feelings depending on the purpose you'd like them to serve. You can also pull screenshots from your video and produce beautiful images for brochures, blog posts, and more!

8) Video Allows You to Show off Your Company's Agents

When trusting a listing to an agent, a homeowner wants to see more than bullet points on how great they are. They want to actually meet them.The issue is that most people won't go through the trouble of coming into your office to meet your team unless they're already certain you're right for them.Real estate videos allow your agents a personable way to introduce themselves. They can discuss their experience and ultimately, instill confidence in prospective clients that their property is safe in their hands.

9) Videos Play Well with Mobile

The world is increasingly accessing the internet on mobile devices. This can present challenges for traditional, text-based marketing since text can be difficult to read on small screens.The video looks excellent on the vast majority of mobile devices utilized today. That means that you can be sure your listings will come across beautifully without alienating platforms.

10) Video Allows you To Share Educational Resources

In order to sell, not everything should feel like a sales message. To that end, creating videos that offer tips related to homes can help attract leads and build a rapport between customers and your brand.Videos can cover everything from shower cleaning techniques to how to paint an accent wall. The important thing is that they provide people with free value. That free content you give upfront can act as a lead magnet and an eventual sale you make later.

Summarizing the Importance of Real Estate Video

The internet loves videos. They watch them, discuss them, share them, and more. When your real estate company starts incorporating real estate video into its marketing plan, you get to reap benefits stemming from consumer affinity for the medium.If you're a real estate company based in the Ottawa area looking for a cost-effective way to add a video to your marketing efforts, look no further than Viva Media.Viva Media has been providing world-class video production services to a variety of real-estate companies and those in other industries. We've helped them to maximize their return on marketing investment and increase their flow of clients.If you'd like to find out more about what our Viva Media team can do for you, contact us today for a free quote.