It's a challenging time to be in business these days, so brands need to be judicious about advertising more than ever. Spending money on ads that nobody pays attention to is a waste of time, effort, and money.Creating corporate videos is a proven advertising strategy and often gives you more bang for your buck than you get from using static images. You may have heard this before, but still don't know how to use the medium. If you aren't sure how to make video ads that grab attention, you're not alone.Some videos are more engaging than others, and it's up to you to make your message stand out. Here are five attention-grabbing corporate video production strategies to try.

1. Tell Everyone Who You Are

If you're a newer brand, it's vital that you make a name for yourself and gain a following using ads on social media. Your ads need to draw your audience in so that they want to see more from you.One way to do this is through a brand video. You can tell the story of how your brand came to be, what your values are, and who works at your company. If viewers feel like they know you on a personal level, they'll be more inclined to follow you and use your services.If your brand is older, it's not too late to tell your story! A brand video from an established brand helps create a legacy. It helps cement the idea that the brand is an official and professional business.

2. Teach Your Audience to Do Something

Another trend in corporate videomaking is creating instructional videos.One way to use these videos is to structure your brand around them: For example, the brand Tasty started as a branch of BuzzFeed that made recipe videos and blogged.Now, they make cookbooks, kitchen gadgets sold at Walmart, and other products, too. Their instructional videos created demand for these products.No matter what your business is, though, you can benefit from instructional videos. Short, free lessons are a good way to engage audiences and build a following.They can also be used to answer customer questions about how to use your products or services. For example, home loan companies often offer instructional videos about how to get a mortgage and other things prospective customers wonder.You could also charge customers for your instructional videos, or make them something available to paying customers and/or website members. This way, the videos are an incentive to sign up.

3. Enable New Advertising Possibilities With Corporate Animation

Making advertisements during the COVID-19 crisis is tricky business. Even if the activity is allowed, you never know whether the disease might spread on-set. Few companies want to produce commercials with actors in masks unless they're showing how cautious their organization is.Yet, maskless actors pose a transmission risk. A creative solution to the problem is turning to corporate animation. Voice actors can record their parts in separate rooms in order to limit the issue.Simple vector animations can look sleek and businesslike. You might consider them for a business meeting or training video where you need to present official information and business graphs.You can also use vectors and other animation strategies as outward promotional videos for your brand. Designing a cartoon mascot and other characters can help you appeal to clients and helps them remember your brand.

4. Create Videos for Company Training and Newsletters

When someone mentions corporate video production, most people think of advertising. Corporate videos are also great for internal communications and company training.If you're in charge of planning scheduled training, try to think about it from the perspective you had when you were on the receiving end. How much attention did you pay to old training videos from the early 2000s and dry email newsletters?Many workers aren't engaged by these kinds of messages and pay minimal attention. As a result, they may not absorb all the information you send. If you send a well-made video, they'll be more inclined to pay close attention and your messages will be more efficient.You don't need to create internal advertisements for the company—You have better places to spend large amounts of money. In fact, the effort put into a flashy video could backfire if employees think their bosses are mismanaging funds.That means that internal corporate videos are an opportunity to spend a little and get a lot in return. Engaged and motivated workers make for more efficient work and bigger profits, and videos help.

5. Make Your Videos Accessible With Captions

Adding captions to advertisements, training modules, and other corporate videos is more common than ever. Here are a few of the wide variety of benefits of adding captions to videos:

Don't Turn Viewers Away With Disruptive Audio

Not everyone listens to web or mobile ads that autoplay audio. People may mute the tab or their devices when audio comes on.If you don't have captions on your ad, it might not make sense to them at all. With captions, they have a new reason to pay attention even if they turned the audio off.

Don't Be Defeated by Muted Devices

Sometimes, brands are defeated by muted devices even when their ads aren't disruptive at all.People using their devices in quiet environments, while listening to music, and doing other activities that require them to turn the volume off won't get your message if they can't read it.

Reach Deaf and Hard of Hearing Clients

Another group of customers who won't understand your video ads without captions is deaf and hard of hearing customers.You might not consider captions as an accessibility feature because you think of fully deaf viewers as a small part of your audience. First, this should be no excuse to exclude them from your messaging. Second, the numbers increase when you consider different levels of hearing loss.Consider that older individuals often lose their hearing. Even if they can hear your message in some way, they might not comprehend it all. Or, they may not want to put effort into listening to an ad.If you caption your messages, this audience has a way and reason to pay attention.

Produce Corporate Videos the Right Way

Now that you're familiar with these tips on making engaging corporate videos, you're on track to have successful marketing campaigns. A big part of ensuring success is working with the right video production company.If you're looking for a production company in Toronto, look no further. Viva Media is here to help with projects big and small. As our client, you'll employ a video production company that works with major brands like McCafe and P&G.Call us at 647-749-8842, or get in touch with us online today for a free video production quote.