Making a corporate video is a great way to boost your business and to get your name out there. Videos are easily accessible to the public and, when done right, can be impactful and memorable. In general, it's more fun to watch a video than to listen to a speech or to read a lengthy, informative paper. Videos help you present information in a creative, engaging, and easy-to-understand way that encourages people to keep watching and learn more about your business. However, if it isn't well-made, a video also has the power to turn people away rather than to bring them in. Bad writing, cinematography, or editing will make your company look unprofessional. This is why it's important to take all things into consideration when hiring video production companies. You need a video production company that will bring your creative vision to the screen in the best way possible. Working alongside the right team, you can enhance your business with an amazing video. To help you make this happen, we've compiled a list. Here are 7 factors to consider when hiring video production companies.As we mentioned above, a low-quality video will give your company a bad name. If potential customers see that your company doesn't put effort into its corporate video, they may assume that you won't put effort into your customers either. A good-quality video is very valuable in this regard.Video production is a creative medium that requires professional knowledge. If you don't know what you're doing, it will show. So, make sure that the video production companies you're thinking of hiring do know what they're doing.Demo reels exist for this very reason. Check out their reel and portfolio to see the quality of their past work.Pay attention to how the shots look. Are they clear or blurry?What about the lighting? Is everything visible, or too dark? Does it look grainy?How is the sound quality? Can you hear? Does the music overpower the narration?Watch for any graphics or animation as well. Do they look clean and professional, or are they distracting?This is one of the most important things to consider before hiring video production companies. Above all, you need to be sure that they will provide you with high-quality work.

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While knowledgable rookies can also produce amazing work, the fact remains that expertise comes with experience. If a production company keeps getting hired, there's probably a good reason why. It's also a good idea to pay attention to the types of companies that they've worked with before. This can help you get a sense of what to expect if you hire them. Looking into the past clientele of a video production company can also help you with comparing production fees. Small businesses might not be able to afford larger production companies that are used to working with bigger corporations. On the other hand, big corporations might not get what they need from smaller, lower-budget crews.Take a look at the different types of videos that certain video production companies create. Look into different specializations or niches. Think about what one company excels in that other companies don't. The video production experience of a company can affect the work that they produce for you. Different video specializations have very different production styles. For example, a wedding videographer will have a very different vision and approach than a TV commercial producer. If you can, it's a good idea to find a company that specializes in your business's niche or a niche that is similar. That way, it's more likely that your creative vision will align better with theirs.Crew Size & Provided ServicesThe average crew size of a video production company, as well as the specific services that they offer, have implications that you'll need to consider. Once again, it's a good idea to check out the demo reel and make sure that they offer all the services you're looking for. For example, you may be looking for specific graphics or animations, but they might only offer live video shoots.The crew size also plays into this. The number of people on their crew may directly affect the services that a production company can offer, and also might affect things like communication style and shoot location. A larger crew, for example, might not be able to shoot in tight locations where a smaller crew could.Make sure that the companies you're considering have both the right services and the right crew for your shoot.