In 2022, the average person can be exposed to between 4,000 to 10,000 ads per day. The actual number may vary based on factors such as your job, geographical location, and the average amount of computer, television, or social media use in a given day.

Commercials encompass such a large part of our daily lives. They can influence where we shop, what we buy, and even what we eat. So, if you're a business looking to improve your consumer reach, you must create a commercial for maximum leverage.

Still not sure if a commercial is the way to go? This post will give you 7 reasons why you need to create a commercial for your business. If you're interested in learning more, keep reading below to discover further information.

1. Create a Commercial For a Broader Reach

Video marketing is a crucial part of advertising your business and maintaining its relevancy. Without it, you could cease to be. When you create a commercial, you're putting your business out there to millions of TV watchers across Canada and the U.S.

Traditional advertising like newspaper ads and billboards both have limitations. They will only reach a set amount of consumers within a given area. TV's power has far-reaching advertising capabilities.

Since its inception in the 1940s, TV has had a staying power in homes across the globe. While the technology involved with modern televisions has evolved with time, one thing remains the same, they are a powerhouse for advertising promise and potential.

2. Video Marketing Promotes Brand Awareness

When you create a commercial, you're representing your brand and presenting it to your consumers. This has the added benefit of promoting brand awareness. Your business commercial becomes the format for establishing the image your customers have of your business's brand.

Whenever your consumer base sees your commercial, they will automatically think of your brand. This allows for a powerful dynamic between your customers in your target audience and your business.

If it takes between 5 to 7 impressions for your brand to become memorable to your customers, then television can help you accomplish this much easier than other static forms of advertising. With brand awareness on your side, you'll also strengthen brand loyalty amongst your customers.

3. Showcase Your Brand's Product on Screen

Consumers in the digital era are more fickle than ever. They want you to wow them from the get-go. With short-form video content taking over social media, you need to create a commercial with flash that catches their attention.

A traditional TV business commercial has always fallen between the parameters of 15 to 20 seconds in length. It's just short and punchy enough to get your message across while still working within the limits of dwindling attention spans of around 8 to 12 seconds. You have to be creative and informative in a short amount of time.

For product demonstrations, you can book longer 1 to 2-minute ad slots to show off more features. Be sure not to drag it out too long so your customers don't lose interest in the process. A skilled video marketing agency can help you film a commercial that maximizes your impact and reach.

4. A Business Commercial Can Boost Your Social Media Connections

Direct commercial marketing is not enough to keep your customers invested in your business in the long term. It is important to create a commercial that allows your customers to engage with your business in other ways. If you include a social media address or profile handle with your business commercial, it gives consumers a way to further connect with your company.

After viewing a commercial for your business, they will be more likely to go to social media on their computer, tablet, or smartphone to like and follow your social media pages. Even if they don't buy something right away, they are putting your business on their radar for a later purchase.

5. Increases Information Absorption and Conversions

Commercials offer your customers both a show and a tell aspect of advertising. Consumers are more likely to absorb information when it is presented through a visual form. That's one of the reasons why you need to create a commercial for your business.

Another key area of creating a commercial for your business is the increase in conversions. Showing your product, explaining how to use it, or describing a service through video marketing leads to more consumers making a purchase from your business.

Your business commercial can direct your customers to your website to look up more product information. They can also make a product purchase or book a service.

With so much to gain from using video marketing to grow your company through commercials, you can't lose.

6. Your Company Stands Out From the Crowd

A little healthy competition between similarly branded businesses can be a good thing. But if you want to have a competitive edge, a business commercial is just the thing to elevate your business's presence.

Even if your business is doing well, it could always do better. Create a commercial to set your business apart and cement your company's brand as the top choice among your competitors.

Your customers and potential customers alike will see you as the trusted authority in your industry. Choosing the right video marketing firm to film a commercial will help to catapult your business up the ranks of advertising.

7. Your Company Commercial Is a Creative Link to Your Customers

A well-done and creative commercial not only captures your customer's attention, it is a unique opportunity to share what your business is all about with your base of customers. It can also become a topic of conversation which can benefit your business even more.

When a customer sees a commercial that sticks with them, they'll talk about it with others. This creates a link for more word-of-mouth conversations about your brand and your business. A memorable commercial does the legwork of spreading the word about your business.

You'll want to create a company commercial that has a mass appeal with humor or heart that endears you as a business brand. Use your commercial to tell a story for added effect.

Create a Commercial for Your Business with Viva Media Toronto

When you make the decision to create a commercial for your business, you are doing the best thing to propel your business to the next level of advertising. Leverage the power of video marketing and television advertising to boost your business and achieve the best results.

Viva Media in Toronto, Canada can help get you there. We are a full-service video marketing agency. No matter what your business video marketing needs are, we can film a commercial that will make you proud and make your customers take notice of your business.

Contact us today for your free video production quote.