By 2022, internet video content will represent 82% of all business internet traffic. Without a video marketing strategy, however, you're missing out on a chance to reach your customers.

Successful video marketing is easy if you have a plan. With these seven tips, you can create a strategy that will put your business on the map! Otherwise, you're letting your competitors reel in those customers instead.

Start increasing online traffic and boosting sales with your video content using these tips today!

1. Really Research

Before you can establish any effective marketing strategy, you need to start with research.

Who are you trying to reach? What do your customers care about? The more you know about your customers, the more likely you'll appeal to their interests.

Otherwise, you could end up creating a video that has nothing to do with your audience.

Learn as much as you can about your customers. What are they curious about? What problems do they face each day?

Are you targeting a broad audience? In that case, segment your audience into smaller groups based on:

• Age
• Gender
• Location
• Marital status
• Household income
• Buying habits
• Interests

Once you've broken your audience into smaller groups, you can create content that appeals to each buyer persona. That way, you don't miss out on a chance to connect with every customer.

What content are your customers searching for when they're online. You can use these tools to make a list of keywords:

• SEMRush
• Ahfrefs
• Google Keyword Planner
• Google Trends

Once you have a list of keywords, search for them yourself. What content comes up? What videos are your competitors already creating?

Make a note of which videos have the most views and comments. Then, you can use that information to strengthen your own videos.

2. Get Focused

Don't start creating videos on the fly. For successful video marketing, you need to give each video a singular purpose.

When your audience searches for answers to their questions, they don't want to sit through a 30-minute video. Instead, they want quick, easy access to the answers they need. By giving each video a purpose, you can zero in on those needs and show consumers you're here to help.

Take a look at your research from the previous step. What questions are your customers asking? Choose one topic to focus on.

Then, create a script that's centered around that focus. Creating a video on the fly might cause you to ramble. By drafting a script, you can remain focused on a singular topic.

Covering too many broad topics could cause viewers to leave halfway through a video. By keeping your videos short and on-topic, you can maintain their attention throughout the entire video.

3. Boost Your Brand

What value do you offer consumers that no one else can? Your unique value proposition can help you stand out from the crowd.

As you start creating your script, try to implement that value into your video. Highlighting your value will give viewers a reason to keep watching. When they see the benefits of choosing your business, they'll want to reach out to you.

Once you've worked in your unique value proposition, don't forget your branding. Your brand can include your:

• Logo
• Company color scheme
• Personality
• Voice and tone
• Imagery

Keeping your brand cohesive will help customers associate you with your website and social media platforms. A brand that changes from one place to the next, however, could confuse customers.

For starters, try adding your logo to the bottom corner of the video during editing. That way, consumers will immediately associate your content with your business.

4. Choose a Format

As you draft your script, think about the video style you want to use. For example, you might consider:

• Lists
• How-to guides
• Behind-the-scenes
• Customer testimonials
• Vlogs
• Q&A sessions
• Company culture videos

What goals are associated with your videos? Are you concerned about increasing online traffic or building brand awareness? Considering your goal will make it easier to choose a format.

For example, let's say you want to increase sales. You can use a product tutorial video to chose consumers the benefits of using your products.

Once you have a style in mind, you can start rolling.

5. Show Your Expertise

About 90% of consumers say product videos help them make buying decisions. Another 77% buy a product after watching a video. In fact, product videos can increase product purchases online by 144%.

Before you can increase sales, however, you need to give consumers a reason to choose your business. One of the most effective ways to build brand trust and loyalty through video marketing is by showcasing your expertise.

Consumers prefer brands that are transparent and knowledgable. For successful video marketing, focus on your expertise. Show consumers that you're an experienced authority in your industry.

Highlighting your expertise will give consumers a reason tot rust your brand. They'll recognize that you have something to offer no one else can!

6. Utilize SEO

Search engine optimization (SEO) is vital for a successful marketing strategy. With SEO, you can get your videos to rank on search engines like Google. The higher you rank, the more website traffic you'll generate.

The benefits of SEO also include higher brand awareness, authority, and sales.

For a strong SEO strategy, you'll need to turn toward your research. What search queries are your customers typing into Google? Which keywords attract the most traffic?

Focus on one long-tail keyword per video. Then, make sure that the keyword appears in the video's:

• Post or page title
• Meta description
• Tags
• URL

When you post videos on your website's blog, make sure your website is mobile-friendly. Mobile-friendly videos will help you attract more traffic. Your SEO ranking will increase, too.

Consider adding a transcript of your video to your website. A transcript that includes your target keyword can also boost your ranking.

7. Make Sharing Easy

Creating video posts on social media can help you attract more customers to your business, too. As more people visit your website, your SEO ranking will continue to rise.

Otherwise, make sure it's easy for people to share your website content. You can create social media share buttons to encourage people to promote your content.

Don't forget to use the right hashtags in your social media posts, too.

Reel in New Customers With Successful Video Marketing

Ready to attract new customers to your business? With these tips for successful video marketing, you can start increasing online traffic and sales in no time.

Don't wait. Get a free quote from our team today!