If you’ve been looking at introducing professional video to your marketing plan, you’re not alone. About 85% of businesses use video as a marketing tool, and it’s easy to see why. They’re an efficient and creative way to get information across.You’re bound to see continuous growth in the video sector as more businesses embrace this as the future of marketing. What exactly makes professional videos stand out? Well, this guide will go through everything you need to know.Let’s get started.More people spend time on the internet than watching television; this means you have one of the biggest platforms to get your content across. Whenever you surf the web, you’ll notice it’s difficult not to stumble on to a video. That’s because they are everywhere. In fact, videos are predicted to form 80% of internet traffic by 2021. That means videos aren’t only a popular option at the moment, but they’ll continue to be used for a long time. To captivate an audience in the modern era, you’ll be competing with other internet oddities that are sure to get their attention. Video content is crucial to ride the marketing wave and increase web traffic for your business or nonprofit. Don’t know what type of videos to make? You have an abundance of options to choose from.You can do Live videos, which create audience engagement in real-time; it's also available on popular social media platforms. There are also explainer videos that explain how a particular service or product works. Additionally, you have event videos that are great to showcase a celebration party, product lunch, or any other offline event.This is only the tip of the iceberg. You can create all types of professional video perfectly catered to your organization or business.

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With basic marketing tools, you may be reaching out to the general population. This may sound appealing, but it can actually limit audience engagement. If the person being targeted feels like they’re just another consumer, it’ll be difficult to get them on board.That is where professional videos come in. You’re able to highlight specific products or services that will appeal to a more distinct group of customers. You’ll be able to do this with the content of the video and place it on websites where your target audience is likely to look.It may sound like you are restricting who can see your content. Still, if your marketing plan includes tailored videos for various audience members, you’ll increase the likelihood of many different customers watching the video.For example, if you want to reach millennials, you know that the best place to do it is probably Instagram and keep the clip short. If you want to reach older audience members, make a video meant for Facebook and a bit on the longer side. There are options for everyone.Search Engines Love Video ContentIn the same way that written content can rank you higher in search engines, videos will get you to google’s front page. Whenever anyone is looking for your service, product, or organization, they’ll be able to do a quick search and see your video pop up.Remember that YouTube is the second largest search engine and 73% of adults use it. Want to take your video to the top? Here are a couple of tips:

• Choose an engaging image for your thumbnail
• Add a relevant keyword in your video file name
• Add timestamps to your video description
• Use keywords in your video title
• Sprinkle in keywords in the video description, but be natural with it