Business-to-business (B2B) marketers must learn to drive growth and success for their companies. It means implementing effective marketing tactics that target other organizations to build relationships and boost brand visibility. 

You can do this by hiring video production services and creating quality content. This article will discuss the benefits of video marketing, what can boost your ROI and the best habits. 

6 Benefits of Video Marketing

Let’s look at the advantages of implementing video marketing strategies.

1. People Favour Video Content

Videos dominate online platforms, and the numbers can prove that. Marketing experts reported in 2020 that 66% of people prefer to learn about a product or service through a short video instead of text-based articles, infographics, e-books, webinars, and sales calls. 

2. Videos Improve Lead Generation 

Videos are effective for generating leads, with most video marketers using them for generating leads. Besides hiring video production services, you can also employ tactics like producing gated content, adding calls-to-action (CTAs), including contact forms, and building post-click landing pages. 

3. Videos Reach Wider Audiences

Social media channels prioritize video as people consume it more than ever. They’ll also continue to favour video and allow businesses to be creative and unique digitally. For instance, Twitter and LinkedIn launched their versions of Stories, while LinkedIn Live videos receive significantly more engagement than native videos. 

4. Videos Increase Conversion Rates

Videos are a quick, simple, and effective way to connect with your audience and establish trust. They also help consumers understand the details of a product or service, leading to more conversions. Moreover, publishing this type of content can boost your search engine ranking, as algorithms favour websites more than those that don’t. 

5. Video Content Is Here to Stay

Content consumption has increased during the pandemic, with daily watch times doubling globally. Your business can avoid falling behind with a video marketing strategy, as this type of content accounted for about 82% of all Internet traffic last 2022.

6. Videos Humanize Your Brand 

People turned to your company, thinking you could help them. Nobody wants to buy from a store that sounds like a robot. You can be more genuine and human by hiring video production services to create compelling content. You can also help buyers connect with your brand on a deeper level by featuring executive leaders in videos. 

5 Videos That Can Boost ROI

Here are the five types of videos your video production services can create to boost your ROI. 

1. Interactive Videos 

These videos involve viewers and create a memorable experience, such as live auctions, contests, or game shows.

2. Influential Reviews 

Whether conducting pre-recorded or live discussions with industry leaders and influencers, your video strategy must provide valuable information engagingly. 

3. Customer Testimonials

Video testimonials are effective in helping businesses showcase their products and services, as they personalize the company and highlight successful outcomes.

4. Product Tutorials and Demonstrations 

These videos effectively sell software or apps, convincing many people to buy or download after watching a video. Demo videos include unboxing, reviews, and comparisons. 

5. Webinars and Virtual Events

Webinars, conferences, trade shows, and conventions are effective in helping you generate new sales leads. Consider what format resonates with your audience and create an opt-in page to encourage registration. 

Video Marketing Best Practices to Follow

You can maximize your video content by determining costs, setting goals, including clear CTAs, distributing plans, using tracking links, and analyzing metrics. You should also optimize for different platforms, add subtitles, and engage with your audience. Moreover, ask for feedback after online events to improve your future strategies and build relationships. 

Filming for a Successful Company

Video marketing has become essential for a successful business, especially since most people favour moving pictures over other types of content. You can maximize your ROI by selecting the best video format, having a clear strategy, and working with professional video production services. 

If your business needs award-winning video production services in the GTA (Greater Toronto Area), contact Viva Media! We produce high-converting content for some of the world’s biggest brands and are ready to help you succeed. Contact us now, and let’s discuss your incoming project!