In the digital marketing era, businesses must be creative and innovative to succeed in the e-commerce world. One of the most effective and versatile marketing tools is animated explainer videos. These videos can be used to showcase products, services, and brand values. They are a powerful tool for driving traffic to your website, increasing customer retention, and boosting sales.

In this article, we will explore the top reasons why animated explainer videos are a weapon for e-commerce success.

1. Compatible with Multiple Social Media Platforms

Animated explainer videos are compatible with multiple social media platforms, including Facebook, Instagram, Twitter, and YouTube. These platforms are great for reaching out to a large audience and promoting your products or services.

With an animated explainer video, you can create engaging, shareable content on these platforms. Social media users are likelier to engage with videos than other types of content, making animated explainer videos the perfect tool to share your message and reach a wider audience.

2. Increase Customer Acquisition and Retention

Animated explainer videos are a great tool for increasing customer acquisition and retention. They are an effective way to showcase your products or services and explain their features and benefits.

You can create a memorable and engaging experience for your audience by using animated explainer videos. This can help build trust and loyalty with your customers, leading to repeat business and referrals.

3. Raise Website Traffic

Animated explainer videos can help to raise website traffic. By embedding a video on your website, you can increase the time visitors spend on your site, which can lead to higher engagement and more conversions.

Videos are also more likely to be shared than other types of content, which can help to drive more traffic to your website.

By creating engaging and informative videos, you can attract more visitors to your website and increase your online visibility.

4. Demonstrate Solutions to Problems

Animated explainer videos are a great way to demonstrate solutions to problems. By using animation, you can explain complex concepts and ideas in a simple and easy-to-understand way. This can be particularly useful for products or services that are difficult to explain with text or images alone.

By creating an animated explainer video, you can show your audience how your product or service can solve their problems and meet their needs.

5. Grab and Retain Attention

Animated explainer videos are a powerful tool for grabbing and retaining attention. They are visually appealing and can be used to tell a story or convey a message in a memorable way.

By using animation, you can create a unique and engaging experience for your audience. This can help keep them interested and engaged with your brand, leading to higher conversions and increased customer loyalty.

6. Produce with a Limited Budget

Animated explainer videos can be produced with a limited budget. Unlike live-action videos, animated videos don't require expensive equipment or sets. They can be created using software programs such as Adobe After Effects or Toon Boom. This makes them an affordable and effective marketing tool for businesses of all sizes.

By creating an animated explainer video, you can promote your products or services without breaking the bank.

Final Thoughts

Animated explainer videos are a powerful tool for e-commerce success. They are compatible with multiple social media platforms, can increase customer acquisition and retention, raise website traffic, demonstrate solutions to problems, grab and retain attention, and can be produced with a limited budget.

Whether you're a startup or an established business, animated explainer videos are a must-have marketing tool for e-commerce success. Get started with this project by working with us at Viva Media. Our award-winning animation studio in Toronto produces high-converting commercials and videos. Message us today for a free quote!