Video is one of the most common types of content marketing today. Visual interaction is always more successful than written words, so it's no wonder marketers use video to reach customers. It can also offer a significant ROI to a business — as long as it's done correctly.Business owners as a group don't hesitate to spend hundreds of millions of dollars on video ads. In only a few years, Facebook is projected to generate about $10 billion in annual revenue from video advertising on its own. And if you search "Facebook video advertising," you'll find that while companies ask how to build successful Facebook video ads, the most burning question from business owners is how to create stunning video ads using best practices.Video ad creation is tricky if you're just getting started. You need to test various video ad formats, obey the video ad specification, learn about marketing goals in Ads Manager, and consider several other factors to be effective with your ad campaigns. However, if you are interested in using video ads as part of your marketing plan, follow the suggested best practices we have listed here. These tips will help you start an effective video ads marketing campaign.

• Give value

Make sure your video is impressive in style and looks. Make sure you say a story visually, but don't forget to keep it short. Don't just create video ads that sell a product. Give something to your customers in exchange for their time. Video ads are robust and work effectively. Additionally, give room for experimentation in form.The truth is, even if you know your target audience well enough, testing your video campaigns won't harm your business. Experiments help you consider potential drawbacks, gain unique insights, and discover new ways to achieve your business goals. This is the first thing you should consider when it comes to video advertising and best practices. Bring the audience to the action. When you make video ads, getting the audience to complete an activity that benefits your company is crucial. Develop an action call, give a discount, or communicate with them in any way through your video ads. Ultimately, asking your viewers to take action through your video ads will increase subscribers, interaction rates, and even conversions.

• Make sure you pass the silent movie test

Without the sound on, will the first five seconds of your video push anyone to watch the full-length version? People have a low attention span; most of the time, they watch the videos for the first five seconds. As a result, ensure the first part of your video as if it were a golden movie. According to Facebook, almost 80 percent of users watch videos without music. Pretty visuals only work if they are worth the time, so make sure your video ads' imagery has a strong meaning that can directly affect your customer and thus create ROI for your brand.

• Make your video ads mobile-friendly

Do you still remember the first mobile mantra when you make a video? If you've created a 40-inch screen action feature, that's just one version. Make sure you have a smartphone version that can affect a four-inch square with no volume (which may include a few keywords on the screen). One of the most apparent Facebook video ad tips is to think like a smartphone user. However, Statista says more than half of all digital video traffic comes from smartphones and tablets. That's why it makes sense to think about making mobile video advertising.

• Don't sound too scripted

Video ads, despite their ROI, are an expensive investment for any company. Often search for examples of new video ads. Digital video has never been as popular as it is now. This success provokes intense rivalry and lets the developers create new ideas for their video content daily. To be in the loop and excel in video marketing, keep an eye on digital video production trends and watch video advertising from world-famous brands, business leaders, and competitors. Customize your innovative approach to your social network. Strong ROI on video ads is closely related to your persuasive alignment and the corresponding audience. Video ads provide an opportunity to tell a compelling story — invest in making the description beautiful.

• Incorporate content created by the user

People make great video content around your brand and post them on their social media platforms every day. You can ask your customers for permission to use this content for your video marketing. The result? Higher click-through rates and ROI expenditure. Create an impact in the first 3 seconds.Target audiences don't watch videos for too long; that's why the best video ads are short. Desktop users require 2 to 3 seconds to positively or negatively view the ad, while mobile users need just 0.4 seconds. That's why you need to catch viewers' attention as quickly as possible. Make your video ads count by making sure your message is clear. In every video ad, ensure your customer understands how your brand can positively affect their lives and why they need it.