It can take between five and seven interactions with your business before consumers begin to remember your brand. If you can't increase brand awareness, you could struggle to attract loyal customers. Gathering a loyal following, on the other hand, can lead to repeat sales, boosting your ROI.

Here are a few tips you can use to start growing a brand in 2023. With these branding ideas, you can turn brand awareness into recognition.

You'll start lingering in the consumer's mind, which could lead to future sales. Read on to start building a brand today!

Follow Your Brand Guidelines

Brand consistency can increase your revenue by as much as 20%. Keeping your brand consistent across all marketing channels can help increase brand awareness. Otherwise, consumers might think they've encountered another business.

You could risk confusing customers and scaring them away from your business.

Before that happens, take the time to establish brand guidelines for your entire marketing team. Your documented brand guidelines should list your:

• Mission statement
• Values
• Vision statement
• Voice
• Tone
• Personality
• Logo styles
• Font styles
• Imagery/photography styles
• Color palette

Maintaining brand consistency will help familiarity grow, which can help customers feel more confident in your brand.

While 85% of companies have brand guidelines, only 30% enforce them. As a result, 77% of brands end up sharing off-brand content. Neglecting your brand could make it more difficult for you to connect with customers.

You could struggle to generate brand recognition, too.

The more people believe in and recognize your brand, the more they'll trust your brand. About 46% of consumers will pay more for brands they trust.

When establishing your brand guidelines, take the time to research your target audience. Consider the values they find important. Shared values are a driving factor in more than 60% of brand relationships.

If your brand resonates with your target audience, you could have an easier time forming a lasting connection with customers. Brand loyalty will grow as a result. One loyal customer is worth 10 one-time customers, boosting your ROI.

Update Your Website

Once you establish your brand guidelines, audit your existing marketing materials, including your website. Your website will market your business 24/7, even when your doors are closed for the night. When building a brand, having a quality website is essential.

Without a strong online presence, consumers might struggle to learn about your brand when they need you most.

Make sure your website is mobile-friendly, fast, secure, and user-friendly. A strong user experience (UX) can encourage people to explore your website further. As they linger and explore your pages, your dwell times and bounce rates will improve.

Improving these metrics can improve your organic search engine rankings. Ranking at the top of search engine result pages (SERPs) can help you generate more brand awareness.

Make sure you have a dedicated "About Us" page on your website. Help consumers learn more about who you are, what you do, and what you care about. Make sure to communicate your brand values, too!

Give consumers more than one way to reach out to your business as well.

Create Compelling Content

High-quality blog content can help you demonstrate your experience and expertise. Positioning yourself as an expert within your niche will help brand trust grow. Remember, encouraging consumers to trust your business could help you generate more sales.

First, gather keyword research. Consider which questions consumers ask before purchasing your products or services.

Then, use content marketing to provide customers with the information they need.

Diversify your content marketing strategy with different forms of content, including video content. Eye-catching, branded videos can help you stand out from competitors within your niche. You can share your videos on your website, YouTube, or social media to engage your target audience.

Use Search Engine Optimization

Search engine optimization (SEO) can help your website rank at the top of SERPs, allowing you to generate:

• Website traffic
• Brand awareness and recognition
• Brand trust and loyalty
• Credibility
• Leads and sales

SEO is also a cost-effective digital marketing strategy. You can improve your ROI as you generate more leads and sales.

Your video content can rank at the top of SERPs, too. Use structured content to appear as a featured snippet at the top of the page. Appearing as a featured snippet will allow you to take up prominent space on SERPs, helping you generate more awareness.

You can also take up real estate on SERPs by claiming and optimizing your Google Business listing.

Create Eye-Catching Ads

As you begin using these branding tips, consider investing in pay-per-click (PPC) advertising this year. Digital advertising can help you reach consumers on social media, search engines, and other websites. You can create eye-catching digital ads using video content to generate brand visibility and awareness.

You can use platforms like Google Ads and Facebook Ads to get started.

Consider using Google Ads to create a remarketing campaign. Remarketing ads can appear in front of consumers who visited your website in the past. Reappearing in front of these consumers will help you remain at the forefront of their minds.

You'll get a second chance to turn that customer into a lead or sale as a result.

Hire Professionals

You don't have to apply these branding ideas alone. One of the most effective ways to start building a brand is to outsource.

For example, you can work with a video production company to create eye-catching videos for your website, social media, or PPC ads. High-quality videos can boost your brand's credibility and authority.

Establishing your credibility in the industry can encourage brand trust to grow, helping you generate fresh leads!

Brand Boost: Increase Brand Awareness for Your Business in 2023

Don't miss an opportunity to increase brand awareness for your business in 2023. Instead, start applying these branding ideas as part of your digital marketing strategy. With a strong strategy in place, you can reach ideal customers before attracting them to your business.

Set your business up for success in 2023 with these tips today.

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