A recent study revealed that 94% of online Canadians own at least one social media account.It's no secret social media has taken our world over by storm. We can now keep up with the birthdays, recent moves, and new pets of our friends and family without getting out of bed. All the information we need is in the palm of our hands.For those using social media in a more professional manner, the waters can be a bit tougher to navigate. It can be difficult to cut through the static of other businesses and influencers. Luckily for you, we have a trick.Professional video production is a guaranteed way to capture your audience's attention online. We'll explain more about how it can expand your reach in the article below.

The 411 on Video Production

Many businesses have invested in the services of a videographer. Videographers use their personal equipment to film, edit, and produce videos, that are typically promotional, for their clients.But video production companies are set apart from videographers. These companies are entire teams of trained professionals, all working together to make your social media dreams come true.A professional video production team is typically comprised of a director, producers, audio engineers, editors, lighting experts, and camera operators. Each member serves a distinct role.

The Benefits of Video Production

As one can imagine, there are major benefits to investing in professional video production services. But these services aren't just for major motion pictures. They also offer plenty of benefits when creating videos for social media.

Improved Business Image

Every business, whether large or small, wants to be taken seriously. With professional video production services, no one will think you're joking around with your products and services.A professionally made video communicates a high level of professionalism. It shows you went the extra mile to create content for your audience. You didn't cut corners with poor editing and blurry film shots.Your consumers will enjoy investing in a business image that appears well-planned and detail-oriented. They'll encourage their own friends and followers to do the same.Quick hint: If you're a social media influencer on the rise, think of yourself as a small business worth investing in! You want the same professional, trustworthy image that any business wants.

Enjoyable High-Quality Content

Social media users scroll pasts dozens of videos every day. Most videos are ignored because they're not shot, edited, and/or produced very well. They're more of a headache to watch than they are to ignore.Give the people what they want with a professional film crew. Provide enjoyable high-quality content for your subscribers and newcomers.Not only will people be more inclined to watch high-quality videos, but they'll also be more inclined to share the videos. This will expand your reach in no time! Make sure to include instructions on how to like, comment, and share your videos on each platform.

Less Stress for Your Personal Crew

Running a business or high-traffic social media account takes a lot of effort. With the help of a video production crew, your own team members will have more free time to focus on other things.They won't have to sweat about writing a script, selecting the proper equipment, or editing the final product. Instead, they can focus on marketing strategies.Encourage your team to use their flexible work time to track social media analytics, explore popular hashtags, and find new ways to engage with your audience. All of this, combined with the high-quality video content, will stretch your reach.

Check Out Influencer Marketing

If you're struggling with how to get your followers' attention through video, consider investing in influencer marketing. Including a well-known figure in your video is sure to gain traction.Influencer marketing is the use of well-known online figures in marketing campaigns. They're used to attract targeted audiences.Many influencers fit into specific niches on the social media platforms, such as a healthy lifestyle or makeup guru niche. Explore niches that relate to your mission, and pinpoint certain influencers you notice are popular within those categories.However, expect to offer a good chunk of payment for major online influencers. Your payment will depend on their personal rates and how long you'll need them for in your video production.

What Do You Do After Posting a Video?

Believe it or not, expanding your social media reach doesn't stop after posting a video. There's still plenty of work to be done.Once you've posted your video, give it a day or two to gain some traction. Watch and track the analytics, including how many comments it's gaining or how many times it's being shared.Start to engage with the audience. Answer any burning questions, or reply back to some of your favorite comments. Remember, the internet is full of disgruntled people so don't pay much mind to any negative comments.Make notes based on the feedback you're receiving on your latest video. Use these notes to fuel ideas for any follow-up videos and video campaigns.

The Magic of Professional Video

There's no more time for playing games and cutting corners. Invest in the real deal by investing in a professional video production company. They'll take your social media reach to a whole new level.Your audience members will be captivated by the professional film shots, editing tricks, and audio mixing. There's no way they'll be able to resist sharing your video with other followers!Are you searching for a professional video company in the Toronto area? You can trust Viva Media. Contact us today to kickstart your next project.