Did you know that more than 3 billion people consumed video content in 2022?

If you are not actively creating and uploading videos to the internet, you're missing out on the opportunity to generate new leads.

One of the best ways to get started in doing this is by clearing how to edit YouTube videos. But it can be intimidating to do this if you don't understand the basics of video editing.

The good news is that there are a number of free and affordable video editing software options available to help you achieve your desired look and feel for your videos.

To make things easier for you, we have written a guide. Keep reading to find out more.

Use YouTube's Built-In Editor

YouTube has a built-in video editor that allows users to edit their videos directly on the platform.

You can use this editor to quickly and easily improve the production value of your videos. You won't need to use additional video editing software.

To access the editor, you'll first need to upload your video to YouTube. Once you upload a video, navigate to the video manager section of your channel.

From there, you'll see an option to "Edit" your video. This will open up the YouTube video editor, where you can make various changes to your video.

This includes options such as trimming footage, adding text, and adjusting the color and brightness.

One of the key features of the YouTube video editor is the "Enhancements" tab. This allows you to fine-tune your video's production values.

You can also add background music and sound effects. This will enhance the overall viewing experience.

Use Video Editing Software

There are a variety of video editing software options available for both beginners and advanced users. For beginners, popular options include iMovie for Mac users and Windows Movie Maker for PC users.

Both are user-friendly and offer basic editing features such as trimming, splitting, and adding text and music. They also offer some basic visual effects such as color correction and stabilization.

Unfortunately, these programs don't have the advanced features that professional video editors use.

If you are an advanced user, consider using Adobe Premiere Pro or Final Cut Pro. Both of these programs offer a wide range of advanced features. This includes multi-cam editing, motion graphics, and professional color grading.

Keep in mind that you'll need to pay a monthly subscription fee to use these programs.

Another option for advanced users is Avid Media Composer, which is used by many professional video editors in the film and television industry. This program supports multiple video formats and resolutions.

Many people consider it to be one of the most powerful video editing software options available. This is why you should consider using it if you plan on creating video advertisements.

Hire a Video Production Company

One of the main advantages is the level of expertise and experience that a professional video production company can bring to the table.

They have the knowledge and skills to take your raw footage and turn it into a polished, high-quality video. This means that your YouTube videos will capture the attention of your target audience.

Additionally, a professional video production company can also bring valuable insights and perspectives to your video project. They will help you out with every step of the video production process.

This includes developing video concepts and storyboards. They will also ensure that your final video is coherent, engaging, and on-brand.

A professional video production company will also have access to high-end equipment. This can help take your videos to the next level.

How to Create Engaging YouTube Videos

Creating engaging YouTube videos is essential for video marketing success. Here are several tips you can follow to make sure your videos stand out and capture the attention of your audience.

Create Attractive Thumbnails

The thumbnail is the first thing that viewers see when they come across your video, so it's important to make sure it's visually appealing and accurately represents the video's content.

A good thumbnail should be attention-grabbing and relevant to the video. You can use free graphic design software like Canva to create custom thumbnails.

Tell a Story

Whether it's a personal story about your brand or a demonstration of how your product or service can help solve a problem, a strong narrative can help keep viewers interested.

This is why you should create a storyline for your videos before you film and edit them.

Use Engaging Elements

Whether it's animation, special effects, or interesting transitions, using engaging elements can help make your videos more visually interesting.

These elements can also be used to highlight key points in your video, making them more memorable for viewers.

Choose a Uniform Video Editing Style

Consistency is key when it comes to video marketing. A consistent video editing style can help establish your brand and make your videos easily recognizable.

You can accomplish this by using the same color palette, transitions, and overall aesthetic in all your videos.

Keep Things Simple

It can be tempting to use all the features of your video editing software, but sometimes less is more. Keep things simple by focusing on the most important elements of your video and avoiding clutter.

Get Feedback

It's important to get feedback on your videos to see what's working and what's not. You can ask friends and family for their opinions, or post your videos on social media and ask for feedback from your followers.

This can help you understand what your audience likes and dislikes, which can help you create more effective videos in the future.

How to Edit YouTube Videos

If you've been wondering how to edit YouTube videos, keep in mind that the process is simpler than you might think.

Consider using YouTube's built-in video editor if you don't have very much video editing experience. If you want to create professional videos, you should consider using a program such as Adobe Premiere Pro.

Are you ready to start producing high-quality and engaging videos for your business? If so, keep in mind that Viva Media can help you. Don't hesitate to contact us to get started today!