Are you looking for new and exciting ways to engage with audiences and expand your video strategy? If so, you should focus your time and energy on Snapchat marketing.Snapchat marketing is a great way to interact with new audiences, share a variety of content types, and set yourself apart from your competitors.Not sure what Snapchat marketing is or how you can incorporate it into your video strategy?In this article, we'll discuss why Snapchat should be an essential part of your video strategy and the many ways you can utilize and incorporate Snapchat marketing.

What is Snapchat Exactly?

Snapchat is both a messaging platform and a social network. It lets users "chat" with their friends by sending them photos and videos, which can be up to ten seconds long. Snapchat also recently added the ability for users to chat and engage in video calls with friends.The most unique thing about Snapchat is most of the content is temporary. Photos and videos generally disappear only a few seconds after they've been viewed by their recipients unless the sender chooses to save the content. This disappearing content sets Snapchat apart from other social media channels and makes it feel more human and grounded in the here and now.

Why Does Snapchat Matter to a Business?

Now that you know what Snapchat is, you're probably wondering why a business would use it. And the truth is Snapchat is a great way to engage with potential audiences on a wide scale, and it offers the opportunity to serve up great branded content.But if you need some hard numbers to convince you to invest in Snapchat marketing, here are some statistics that show just how influential this platform is:

• Snapchat has 100 million daily, active users
• Snapchat has approximately 500 million views per day
• Snapchat reaches 11% of the digital population of the United States
• Snapchat was in the top 13 most downloaded apps in 2015
• Snapchat has more users than Twitter
• Snapchat daily users spend an average of 30 minutes each day on the app
• 76% of Snapchat users are also online shoppers

In today's digital landscape, Snapchat is one of the easiest and most effective ways to reach and engage with audiences and potential customers. So if you're not investing in Snapchat marketing you're missing out.

How to Incorporate Snapchat Marketing Into Your Video Strategy

Snapchat may seem like an intimidating way to approach marketing, but it can actually be a lot of fun for businesses. By embracing Snapchat marketing, you can produce daily stories that engage and delight audiences and shape your overall brand and messaging strategy.Not sure what kind of content you should be creating on Snapchat? Here are some popular and effective ways to incorporate Snapchat into your brand's video strategy:

Highlight Live Events

The best way to incorporate Snapchat into your video strategy is to use it for real-time social media marketing. You can use Snapchat to highlight things like a new product launch, a branded event, or a behind-the-scenes sneak peek of what's to come.This is great because it shows audiences an authentic side of your brand and keeps them in the loop on business updates in an exciting way.

Reveal Private Content

Another great way to use Snapchat is to share video content that users can only find on that platform. You can use it to reveal sales or new products before they go live.This will make audiences feel like they're a part of something special which will make them feel closer to you and your brand.

Offer Customer Contests or Promotions

Snapchat is also a great way to engage in social media giveaways and promotions. You can make videos featuring promo codes or discounts, or ask audiences to take snaps while engaging with your brand or products.Audiences love exclusive deals and contests, and Snapchat is an easy way to share them and convince others to interact with your brand.

Showcase Your Brand & Company

If you want to convert customers and convince people to engage with your brand, you have to show them you are more than just a faceless company. With Snapchat, you can do this with behind-the-scenes content of what your company is actually like.Include employee testimonials and CEO interviews, showcase company outings, and show your audiences the people behind the brand.By highlighting how great your company is, you can build brand loyalty and respect and win over audiences.

How Snapchat is Different from Other Social Media Channels

With so many social channels available, it can be hard to know how one can benefit you more than another. Here are some ways unique traits of Snapchat that make it great for marketing:

There's Less Competition

Many companies have a social media presence on Facebook, Twitter, and Instagram. But not every company is on Snapchat.Snapchat stories provide you with a unique way to conceptualize and produce branded content that can make your brand stand out in ways it couldn't on other social media platforms.

It Offers Fun Features Other Channels Don't

Snapchat is unlike any other social media platform. It offers fun features like stories, geofilters, emojis, and music. So while it may be challenging to use, it provides an innovative way to interact with new audiences.

It's More Authentic

Snapchat is all about the here and now, which makes it feel like a more authentic social media platform. By using it, you can interact with audiences in real-time and stay top of mind with them.

Final Thoughts on Incorporating Snapchat Into Your Video Strategy

Investing in new video strategies and social media channels can be intimidating, but these efforts can benefit your company in so many ways! If you follow the video content tips outlined in this article, you'll be able to create an exciting and engaging video strategy your audiences will love.Are you looking to beef up your video strategy? Need video production assistance?Contact us to get a video production quote!