Only about 37% of Kickstarter campaigns actually reach their funding goals. This statistic helps to underscore the fact that people aren't willing to give their money to just any online campaign that they come across.

If you want people to fund your campaign, you need to have a killer Kickstarter marketing strategy to go with it.

One of the best ways to do that is with a creative and informative video.

Continue reading and we'll walk you through the secrets you need to know to start your own viral crowdfunding campaign.

Figure Out the Idea Before You Shoot

Improvising may seem like a fun idea but it's probably not the best choice to make when you're going to be asking people for tens of thousands of dollars.

Often, the campaign video is one of the first things your potential backers are going to see. So you need to make sure it is presented in the best possible way.

There are different styles that your video can be. You want to pick one before you start shooting so that everything will go as planned.

You can choose to shoot it talking-head style. Here, you have a person who stands in front of the camera and just talks, explaining how the product works and why someone should invest in it.

Although this is one of the easiest types of videos to make, it's not the most interesting. Perhaps you might want to add some humor into your video or interesting edits.

Honestly, your Kickstarter video can go however you want it to, just pick a style and idea that best fits your personality and the type of project you are trying to crowdfund.

Can't think of how best to proceed? Professional production companies are a great resource to help you make the best possible video.

Respect the Script

You definitely want to write a script and stick to it before you start shooting. A lot of people aren't going to bother to read that beautiful and well-written pitch you put on your campaign page. Sorry but it's true.

In fact, our brains love videos, especially when compared to having to read something.

That's why you need to make sure that your video hits all of the important points you want to get across.

If you choose not to have a script, you may very well forget to add some crucial detail and could potentially lose backers.

Not sure what to say in your Kickstart marketing video? Head over to Kickstarter's website and look up some of their most funded projects. Practically all of them are guaranteed to have videos.

Watch them and see which parts you connect to. Pay attention to the words they use and try to figure out what makes the video so successful.

With that said, although it's good to draw inspiration, don't copy. People like it when what you say feels personal and true.

So write in your own voice, especially if you're going to be reading the script yourself.

It's All About the Message

Kickstarter videos are not like YouTube videos. People aren't going to your page to watch a short film (and especially not a long film).

You want to quickly get to the important information. What are you trying to fund? Why are you specifically making this product or service? And why should someone give you their money?

These are the things you need to talk about in your video. Try to keep the extraneous information to a minimum.

Keep It Short and Simple

Essentially, you want to keep your Kickstarter campaign video as short as possible.

The moment someone kicks play on your video, they are going to see just how long your video actually is at the bottom of the screen. And if it's too long for their patience, they're going to move onto something else.

You want to keep the length to around 2 minutes. That's not a lot of time but it should be enough for you to say everything that is essential.

Brevity is your friend here. Don't dawdle on every little detail. People today are not only accustomed to short videos, they expect it.

Before you start shooting, go over your script. Time it out. You should have a pretty good idea of how long the video is going to be before you actually make it.

And remember, as much as you are selling your product, you are also selling yourself and your company. So always be warm, friendly, and trustworthy.

And don't try to rush through and cram as much as possible.

End it with a Call to Action

The best Kickstarter campaign videos always end with a call to action. But the secret is not to simply end with "help us fund our project" but to also tell the viewer why.

Leave them feeling like they are doing something good by giving money to your campaign.

You should already know in what way your product can help make the world a better place. Or why it can make someone's life easier.

So now you need to tell your audience that. Help them see that by giving you money and getting your product out there, there's going to be a positive change in the world.

If someone doesn't see a point to your product existing, they are most likely not going to help you make it.

Making Your Viral Kickstarter Marketing Video

No matter what, just remember that you should be honest, sincere, and informative in your Kickstarter marketing video.

Since your product is so important, you need to make sure you make your video as good as it can be. Want a professional production company to help you go viral?

Contact us today and get a free quote!