Quick Answer: Animation strengthens content strategy by grabbing attention, improving brand recall, and increasing engagement at lower costs than live-action. Animated content is versatile, accessible, and highly shareable on social media, making it ideal for businesses looking to stand out in crowded digital spaces.

Businesses need to adapt and evolve to keep up with the ever-changing landscape. One way to do this is by incorporating animation into your content strategy. 

Animated videos are attention-grabbing, versatile, and cost-effective, making them an excellent choice for businesses looking to engage with their target audience. 

This article explores the reasons why you should consider incorporating animation into your content strategy and how it can benefit your business.

Attention-Grabbing

Animated videos are visually appealing and can capture the viewer's attention in a way that plain text or images can't. This is especially true if you're targeting younger audiences who are used to seeing animations on social media platforms like TikTok and Instagram. 

With animation, you can create compelling and engaging content that will keep your audience hooked.

Memorable

Information delivered in an animated video is more likely to be remembered than information presented solely through text. This is because animations are more visually stimulating and can convey complex ideas in a way that's easy to understand. 

By using animation, you can ensure that your message sticks with your audience long after they've finished watching the video.

Versatile

Animation is an adaptable medium that can be used in a variety of ways. You can create explainer videos that simplify complex concepts, product demos that showcase your offerings, or even entertaining content that showcases your brand's personality. 

The possibilities are endless, and animation allows you to get creative with your content strategy.

Cost-Effective

While live-action videos require expensive equipment and a team of professionals, animation can be created with just a computer and software. This means you can create top-notch content without going over budget. 

Animation is often faster to produce than live-action videos, which means you can create more content in less time.

Engagement Magnet

Incorporating animation into your content strategy can lead to increased engagement. Animated videos are shareable and can be easily distributed on social media platforms. This means that your content has the potential to go viral and reach a wider audience. 

Increased engagement on your website or social media sites can also be achieved through animation. By creating compelling and entertaining content, you can keep your audience coming back for more.

Storytelling

Animation is an excellent medium for storytelling. It allows you to create compelling narratives that capture your audience's attention and keep them engaged throughout the video. 

With animation, you can create characters, settings, and situations that might not be possible with live-action video. This gives you the freedom to tell your story in a way that's both visually appealing and effective.

Accessibility

Animated videos can make your content more accessible. They can be made with subtitles and closed captions, allowing people with hearing impairments to understand your message. 

Animation can also be utilized to simplify complex concepts for viewers who may find it difficult to understand spoken or written language, making your material more approachable.

Branding

Incorporating your brand's colours, logos, and messaging into your animated videos can create content that's instantly recognizable as yours. This will build brand awareness and increase brand loyalty among your target audience. 

Developing consistent branding across all of your content will also create a cohesive and professional image for your brand.

Conclusion

By incorporating animation into your content strategy, you can take your marketing efforts to the next level and stand out in today's competitive landscape. However, it's important to remember that animation is just one tool in your marketing arsenal. 

To truly succeed, businesses need to be creative, strategic, and always willing to adapt and evolve.

Transform your brand's message with Viva Media, the award-winning animation agency in Toronto! As a video production company and animation studio, we specialize in producing high-converting commercials, corporate videos, and social ads for some of the world's biggest brands. 

Whether you're looking to launch a new product or promote your business, our team has the expertise to bring your vision to life. Contact us today to schedule your consultation!