Did you know that people on average spend over 7 hours online each day?The rise of the internet has transformed our world. Attention is going tomore diverse places than ever before.Many new types of marketing have developed in this new world. One of the most exciting and prominent is influencer marketing.You've probably heard of this strategy—but what are the benefits of influencer marketing?Keep reading for some of the best influencer marketing tips out there.

What Is Influencer Marketing? 

Influencer marketing is a form of internet marketing that focuses on making use of social media influencers. With over half the world on social media, these platforms are guaranteed to develop their own mini-celebrities.An influencer is someone on one of these platforms with a sphere of influence. They usually have a solid degree of recognition and followers—people listen to what they say, try to replicate their image, enjoy their art, etc. They influence various cultures.Social media influencers are one of the key reasons internet culture is so unique.Influencermarketing is making use of these people to promote your products. Essentially, instead of creating your own ad or hiring an ad agency, you pay one of these influencers to endorse your product. This can be as small as them simply shouting you out, or it can mean them completely creating content centered on your product.Within the world of influencer marketing is micro-influencer marketing. These are influencers who aren't even necessarily celebrities—those with follower counts of 5,000—20,000. Essentially, these people are often just popular folks and tastemakers within their chosen communities.

Benefit One: Reaching a Niche 

The internet has stratified culture. Gone are the days when everyone would crowd around the TV to watch the same shows, go to the theater to see the same movies, and listen on the radio to the new songs.People have more choices than ever beforewhen it comes to the mediaand information they consume. This media and information are also easier to access than ever before.Because of this, mass appeal no longer works as well. People find small niche cultures of people with the same interests as them and stay there. The best marketing strategies are able to target people within thesehyper-specific demographics. But these niche subcultures aren't easy to access. They have a set of creators that they enjoy, and often feel like they don't need to venture outside of them.This is where influencer marketing comes in.Influencer marketing is a great way to get your ideas and products known in a new place because your messages are delivered bypeople your demographic targets trust. If they see people within their own community using your products/services and raving about them, they're going to trust you more.Products spread on the internet through word of mouth. When someone likes your product, they're likely to start talking about it themselves. By starting from the top of a small community, you can eventually turn the full community into your own brand ambassadors.

Benefit Two: Growth in Status 

Let's be honest with ourselves—people in contemporary culture cansense from amile away when they're being advertised to.People who are veryonline have a deeply developed sense of irony, and don't trust traditional marketing tactics. If you try to pander to them, you're just going to be laughed away.The only way to get to many of these people is through the cultural figures that the peoplelook up to. Sure, they'll be able to tell that they're being advertised to, but if they can tell that someonethey trust truly enjoys it, they're going to be more receptive to your message.This support from figures in certain communities will give you a level of subcultural capital. Folks from these communities will find themselves trusting you more. Then they might venture over to your website or social media platforms on their own.Sidebar—influencer marketing works best if you have a developed and contemporary online presence. If people have to look you up after they see an ad, they might never make it to you. However, if they can simply click through to your social media page and see great content, they're likely to stick around.We live in a visual world, and video content dominates the internet landscape. Hiring a great video production companyis a great way to make sure that when people land on your page, they find high-quality content.

Benefit Three: Minimal Effort 

One of the biggest advantages of influencer marketing is that you don't need to put too much effort into making it. Ultimately, the responsibility is on the creator to make the content unique, engaging, and in their own voice/style. The biggesteffort you'll have tomakeisfinding the right influencer for you.Because of this, you can get several influencer marketing campaigns going at once. You can locatethe specific communities that youwant to get your products known in, and find the best influencers to get the job done.If you find an influencer that you enjoy working with, you can also continue your collaboration. This would take out the most difficult part of the job and keep a steady stream of advertising going out into the world.

Benefit Four: You'll Save Money

In many respects, the most you'll have to do when making use of internet marketing is pay creators. But at the end of the day, paying an influencer to help you with marketing is much cheaper than hiring an advertising company.Think about it—advertising companies, at the end of the day, do this for their job. They're out to make money. But many influencers get big on their platforms simply for the love of their communities.These folks aren't going to want the same amount of money as people who do this professionally. Their content is also not going to be as researched, expensive, and "professional"—which, in 2023, is a benefit. People don't want expensive, "polished" content—they want people to be real with them.

Benefit Five: It'll Help You Get in Touch With Culture

Do you know how TikTok works? You should. There areover 1 billion people on the platform.In the world of internet marketing, you're going to have to traffic on social media and internet culture. What better way is there to learn how the culture of the momentworks than by engaging with it?Sooner or later, you're going to need to understand these things if you want your business to grow. The world doesn't spin backwards, and we're never going back to the pre-social-media world.Getting in touch with internet culture is also a great way to build relationships with influencers, potential customers, and other brands on the website. You might find yourself exposed to entrepreneurs with business ideas for you,or even other businesses to collaborate with.Staying on these sites is also a great way to learn how other businesses have made the internet work for them. This is crucial.

Benefit Six: You'll Give Back 

At the end of the day, you can't succeed in the world of business if you're notproviding value. You can't come out there just asking people to support your business. You have togive something back. Influencer marketing is a great way to give back.When you make use of influencer marketing, you're likely to appear on people's feed. If the influencer content is funny, engaging, smart, or highly unique, people are going to enjoy it, and therefore want to support you with your money.You also know that you're helping smaller creators (influencers) make a living in the business world. People will see this and enjoy your efforts to make the world a better place.It never hurts to make use of a more home-grown form of advertising. We're lucky in that we live in a culture that prefers home-grown forms of advertising over traditional ones. Capitalize on this and you will be rewarded.

The Benefits of Influencer Marketing 

Influencer marketing is one of the best ways to stay relevant in an ever-changing world. Rather than trying to fight against the rise of new types of content, make use of them.The benefits of influencer marketing break down into finding ways to introduce your brand into this new world.For more information on advertising for brands and video content, contact us today.