In 2021, nine out of ten people grew interested in seeing more videos from brands. The events of 2020 appear to have increased demand for video, and the expectation is brands will comply.

If you are planning any content strategy, video should be a part of it. Don't know much about the video production process? Now is a fantastic time to learn.

So, what is video production exactly, and how can you use it to your potential? Keep reading. We'll fill you in on exactly what you need to know.  

What Is Video Production?

The answer to "what is video production" is quite simple. Video production is how you go about creating video content. Videos can be anything from explainers and social media ads to high-end TV commercials.

Video is a medium that can invoke emotion and keep the attention of those watching. This is why so many marketers are using it, and it's become a tent pole in a ton of content marketing strategies. 

What Is the Video Production Process?

The video production process has three stages. Each stage is imperative to the overall success of the video, though the amount of time spent in each step can vary based on the type of project you are working on.  

A video production service will work with your brand to figure out the best type of video for you based on your needs. They help plan out each of the stages to ensure you are happy with the end product. 

Pre-Production

This stage is the first and helps develop all of the groundwork needed in the following two stages. Having a solid plan is essential in all video production jobs.

Going into production without pre-production would be like going on a treasure hunt without a map. You need to know where you are going and the steps to get there before you can find the gold. 

In the pre-production stage, the video production company will help you determine your target audience, the objective of the video, and how to execute it.

Based on this research and information, they'll put together a budget, develop the creative and deal with all of the behind-the-scenes hiring of the crew.

During pre-production, the video production company will also schedule you to enter the next stage of the video production process. 

Production

Funnily enough, production is usually the stage of the process that takes the least amount of time but is also the most exciting. This is when you get to see all of the planning come to life. 

When filming, you want to make sure to get as much coverage as possible. If you aren't happy with a shot, change it. Make sure you've covered your bases and come out of the day pleased with the footage that's in the can. 

Working with professional video production companies can save you a lot of time and money down the line. They have access to all the best equipment and people who know how to create unique images that will grab attention. 

Post-Production

Post-production is the final phase of any video production process. All the footage and audio are compiled to go into editing. A video editor will cut your story together into something cohesive, as the footage filmed during production likely will not be in sequence. 

If any visual effects need completing, they happen in this stage as well. The amount of time spent on editing and VFX will depend on how much is in the budget and planned for in the pre-production stage.

Once everything is cut, the VFX is added, and the color grading is done, the post-production team will supply the final files to you to use in whatever way you wish. 

What Types of Videos Are There?

There isn't a singular type of video a video production company can produce. If you are looking for a specific or niche kind of content, you can ask your video production company to create something that matches your preferred style. We have listed just a few examples of what you might like to explore below. 

Explainer Videos

This type of video is popular on Youtube and to have on websites. It's always good to show you are an expert in your field, and having an explainer video can help with that. 

Music Videos

A typical music video production is a little different than an explainer video. You'll have a musician on set lip-syncing to the music, and they tend to be a little more art-directed than some of the other types of videos out there. 

There is a different type of music video, and that's when you don't need dialogue to tell your story. Everything is filmed without dialogue, and it's cut together in the editing room to a specific track you may have chosen before the filming process. 

Commercials

These are usually between 15-90s and are probably the most recognizable type of video production. You've seen these on TV for years. They can be scripted, animated, or documentary-style.

Social Media Ads

Social media is a great place for video content to live. You can post pretty much any video on any social media platform, increasing your reach. You can also develop content specifically for your audiences on social media to maximize impact.

And More!

Have an idea you're looking to bring to a production company that wasn't outlined above? Don't worry! During the pre-production stage, you'll have plenty of time to iron out what your needs are and the type of video that will work best for them.

Are You Ready to Dive Into Video Production?

Now that you can answer, "what is video production" it's time to take the next step. Video is a crucial component of any campaign, especially these days. 

If you want to know more about how video can help you and your company, reach out to us and get a free quote. We love the entire video process and want to help you put your ideas on the screen.