Did you know that more than sixty-five percent of marketers say that the most important reason they choose to work with a video production agency is that they want their videos to look more professional?If you are considering hiring a video production company to help you improve your business's marketing efforts, it is essential to know what to expect. This will help you not to set your expectations too high or too low.There are many ways that a video production company will help your business to improve its marketing efforts.But you need to keep in mind that it is not possible for video production services to solve all of your marketing problems. To help make things easier for you, we have written a guide.Keep reading if you want to find out more.

The Onboarding Process

You should understand several things about the onboarding process before you start working with a professional video production company.The first thing you should do is be transparent about your needs. Video producers are not capable of reading their customers' minds. Therefore, it is necessary that clients know how to express their needs and goals.The best way to do this is by providing as much information as possible to the company that you have hired. For example, if there is a particular video marketing aesthetic that you prefer, it is a good idea to let them know.You can do this by sending them examples of videos that you love. And don't forget to share several videos that you don't like.This will help the video production company you are working with understand what types of videos will not be a good fit for your business's needs.If your business has certain rules or regulations that it needs to follow when producing its marketing materials, make sure to pass this information along as well. And don't forget to share what your communication preferences are.

Contracts and Fees

Take time to develop a clear understanding of the terms of your agreement. This might include things such as fees and penalties.You will need to read through your contract several times to make sure you understand the language. This will help you determine what your roles and responsibilities will be.You will also need to know what the video production schedule will look like and what the ownership rights will be.

Understanding Their Project Management System

It is common for video production companies to use project management systems for communication and organizing project workflows. The most popular types of software are Wrike, Asana, and ClickUp.Take time to figure out how your video production company's project management system works. And don't be afraid to ask for help if you are feeling confused.

Video Project Workflows

Every video marketing company manages project workflows a bit differently. But the best companies will create processes that are highly structured.The first stage of the video production process is concept development. This is the phase when the video producers you're working with will want to take time to get to know you.They will want to know as much as possible about your brand. It is also likely that they will perform a competitive analysis. This will help them to come up with great video marketing ideas for your business.The video production company will then create a detailed video production plan. This will include writing a script, finding actors and locations, and creating storyboards.

Video Production

Your project will start to come together on production day. The video production company will have all hands on deck. They will make sure that every shot goes exactly as it is planned.You might not need to be on set for the shoot. However, you will be encouraged to attend.The video production team will stay organized by following a shot list. This will help them to stay on schedule.A shot list is a summary of what shots are in each scene. A shot list typically includes the scene number, shot number, shot location, the dialog and actors involved, and required props.

The Video Editing Process

Chances are that you will not be in the editing room when video editors create your videos. But is still important to make yourself available.Before the video editing process starts, take time to figure out how many revisions the production company provides. You will also need to offer clear feedback.If you do need the video editing team to make additional revisions, you should be prepared to spend more money.Once your video has been edited and revised, it will be time for the video production team to add the finishing touches to your videos. You will also need to figure out technical details such as file types and settings.Most video production companies have clear workflows that integrate steps that are built-in. Every milestone should require your explicit approval.Make sure to offer feedback when there is something that you feel needs to be changed. If you don't share your opinions until the project is drawing to a close, it might be too late for a video production company to make changes.

Hire a Video Production Company Today

If you are thinking about hiring a video production company to help your business to improve its marketing efforts, it is important to know what to expect.Are you ready to hire a video production company? If so, Viva Media is here to help you. To find out more about our services, don't hesitate to contact us today!