If you've been looking at introducing professional video to your marketing plan, you're not alone. About 85% of businesses use video as a marketing tool, and it's easy to see why. They're an efficient and creative way to get information across.

You're bound to see continuous growth in the video sector as more businesses embrace this as the future of marketing. What exactly makes professional videos stand out? Well, this guide will go through everything you need to know.

Let's get started.

Videos Dominate the Internet

More people spend time on the internet than watching television; this means you have one of the biggest platforms to get your content across. Whenever you surf the web, you'll notice it's difficult not to stumble on to a video.

That's because they are everywhere. In fact, videos are predicted to form 80% of internet traffic by 2021. That means videos aren't only a popular option at the moment, but they'll continue to be used for a long time.

To captivate an audience in the modern era, you'll be competing with other internet oddities that are sure to get their attention. Video content is crucial to ride the marketing wave and increase web traffic for your business or nonprofit.

Don't know what type of videos to make? You have an abundance of options to choose from.

You can do Live videos, which create audience engagement in real-time; it's also available on popular social media platforms. There are also explainer videos that explain how a particular service or product works. Additionally, you have event videos that are great to showcase a celebration party, product lunch, or any other offline event.

This is only the tip of the iceberg. You can create all types of professional video perfectly catered to your organization or business.

Reach Diverse Audiences

With basic marketing tools, you may be reaching out to the general population. This may sound appealing, but it can actually limit audience engagement. If the person being targeted feels like they're just another consumer, it'll be difficult to get them on board.

That is where professional videos come in. You're able to highlight specific products or services that will appeal to a more distinct group of customers. You'll be able to do this with the content of the video and place it on websites where your target audience is likely to look.

It may sound like you are restricting who can see your content. Still, if your marketing plan includes tailored videos for various audience members, you'll increase the likelihood of many different customers watching the video.

For example, if you want to reach millennials, you know that the best place to do it is probably Instagram and keep the clip short. If you want to reach older audience members, make a video meant for Facebook and a bit on the longer side. There are options for everyone.

Search Engines Love Video Content

In the same way that written content can rank you higher in search engines, videos will get you to google's front page. Whenever anyone is looking for your service, product, or organization, they'll be able to do a quick search and see your video pop up.

Remember that YouTube is the second largest search engine and 73% of adults use it. Want to take your video to the top? Here are a couple of tips:

• Choose an engaging image for your thumbnail
• Add a relevant keyword in your video file name
• Add timestamps to your video description
• Use keywords in your video title
• Sprinkle in keywords in the video description, but be natural with it

Follow these tips and watch how quickly your views increase.

People Make Purchases From Videos

If your goal is to drive prospects to purchase products, which is ultimately most marketers' goal, you'll need to influence consumers' decisions. What better way to do that than using videos?

Not only can you demonstrate how wonderful your service or product is, but you can use videos to help answer questions or concerns someone may have. No doubt branded videos have a significant influence on purchases, so be sure to use that to your advantage.

How To Get Started

At this point, you've probably started googling 'how to make professional videos,' but wait just a moment. Your iPhone isn't going to be good enough this time; you'll need a company with a professional HD video camera and who knows professional video lighting.

People can tell when a video is made poorly or without thought. Instead of going the easy route, do yourself the favor of hiring a professional video company. They'll be able to help you figure out the best content for your marketing needs and create amazing videos with ease.

Maybe you've taken a few video classes in college and want to give it a go. That's acceptable too—especially if you're getting starting. Just be sure to have great picture quality, superb audio, and engaging content. Think about what you want your brand to be and the different audiences you want to reach.

Get ready to take your business or organization to the next level.

Welcome to the Future of Marketing

It can be difficult to predict certain trends; who would have thought that record players would be making a comeback? Other things are easier to predict, like what people on the internet are looking for. If you want to participate in the future of marketing, professional videos are a must.

They're the perfect way to utilize one of the best platforms around: the internet. Not only is it an effective marketing tool, but you can also get creative and enjoy the process of making them, or having them made, as well!

Not quite ready to create a professional video on your own? Then you'll want to contact us for a free video production quote!