Plan to make YouTube videos a part of your marketing strategy? Who knows, you could be the next PewDiePie, the most subscribed user on YouTube.
That said, there is a lot of analytics to track when maintaining a YouTube channel. Likes, shares, and comments are among the most important.
Do dislikes matter on YouTube? Most people focus on shares, views, and comments, but dislikes and subscriptions are important too!
That’s not the only metrics you need to follow. There’s more to discover and study.
Making the most out of your channel involves a keen understanding of YouTube Analytics. Think of it as a map that will save you from getting lost in a jungle of analytics your competitors are having trouble figuring out.
Here are some questions companies and brands have about YouTube Analytics.
1. How Do You Know Your Audience?
Knowing who watches your videos is an important element so you can stand out. You can check out your demographics to find out about the specifics of your audience. This will include their gender, location, and age.
This is one of the vital YouTube metrics that matter. As a business, knowing the location and age of your viewers could help you to reach them better.
By analyzing this, you can be more knowledgeable in targeting your marketing goals. For example, if you find out that your demographics are middle-aged men in America, you can use this as leverage.
Make sure that your content is interesting for your demographics so you have a better chance of multiplying your subscribers.
2. What Are Your Traffic Sources?
When you want to know more about the reach of your content, it is vital to know where your viewers see your video.
You can learn about the different sources of traffic through the Traffic sources section. This will also show the total amount of viewers from each source. Through this, you will be able to find out which source is the most helpful to your channel.
You must understand that not all sources will generate the same amount of traffic. For instance, if your content is attracting more viewers via search, you need to enhance your future videos’ keywords. Doing so will improve the performance of your YouTube search analytics.
3. Do Dislikes Matter on YouTube?
The likes and dislikes on your video indicate your viewer’s feedback to your content. It is a must to try to lessen the number of dislikes. It should also be relative to the likes your content has achieved.
Many content creators have pointed out that no engagement is a bad one. That also includes dislikes. A like, dislike, or comment is still an active engagement.
One popular example of this is the official music video for Friday by Rebecca Black. With over a million dislikes and only 250,000 likes, the video still amassed a staggering 53 million views. Likes and dislikes do more than impact the views of the channel. They tell the creator what kind of content appeals to the audience.
4. What Are Revenue Reports?
This YouTube metric shows how much money the content creator is making on the site within a certain period.
It also shows where the majority of profit comes from. This includes ads that other companies are paying to display on your videos and your own paid ads or other income streams.
This year, YouTube amended their rules and regulations about monetization.
For someone to generate money for ads, they must have over 4,000 hours-worth of watch time with their videos. They must also have more than 1,000 subscribers.
5. How Do I Examine Audience Retention?
This metric lets you know more about your viewer engagement.
Here, the content creator finds out the average view duration of their viewers. This also contains your videos that perform best and compares them to other videos on the site.
The percentage of people finish on your video determines the audience retention. For example, the retention rate is 50% for a 10-minute long video where people watch 5 minutes.
For this metric, YouTube tracks the absolute audience retention and the relative audience retention. The former shows the moments watched in your videos.
The latter compares your content’s retention rate to other videos on the site with the same length.
6. What Does the Playlist Engagement Show?
Playlists are an amazing way to organize your videos. This is a great way to increase the watch time for your channel.
YouTube playlist analytics analyzes two metrics.
First is the views per playlist start which show the typical number of views on your playlist. Next is the average time in the playlist which lets you know how much time viewers spends on the playlist.
7. What Is Impressions Click-Though Rate?
This metric shows your content’s ability to catch people’s interest after they see your video on the site, whether it’s in the trending section or the recommended section.
A higher click-through rate indicates that the title of your video and its thumbnail is doing well. Furthermore, it tells you that the topic that you chose resonates with your audience.
Usually, the click-through rate of a video spikes after you upload it. This is when your subscribers will see it on their home page. Once your core audience and subscribers see it, it will decline and then maintain a stable rate.
8. How Do I Track My Subscribers?
The subscribers are the core of your channel. They are the ones who have made a commitment to your content.
They are very important because the site sends them a notification every time you upload a video. They also watch more videos than non-subscribers.
The YouTube Subscribers Graph and its report will let you know which videos attract more subscribers. It also shows their location and what time they subscribed to you.
It will also show you when you lose subscribers. Furthermore, this data will help you find out which topic your subscribers can relate to.
By knowing this information, you can supply their wants and create content people want to see, increasing your watch time.
Enhance Your YouTube Channel Today!
Do dislikes matter on YouTube? Are view-counts important? Hopefully, with the help of this guide, you’ve found the answers to these questions and learned more about Analytics.
Why stop here? There are more ways to improve your channel.
Visit our website to learn more. Don’t hesitate to contact us today if you have further inquiries or need our help to boost your success!