So it has never been a better time to think about your small business video marketing strategy.
With so many small businesses competing for the same customers, it can be hard to make your business stand out from the crowd. But video marketing is one way you can make a real impact.
However, the prospect of creating video marketing material can feel daunting. Especially if you have never done it before.
You might be asking yourself: what sort of content should you create? How will you use video to engage with your customers?
Well fear not, help is at hand.
Read our handy guide to small business video marketing to find out how it can benefit your business.
Make Product Demos
One of the most obvious ways you can use video marketing to promote your business is to use it as a shop window. Create videos that showcase the items that you sell, and will enhance customers’ understanding of how they work.
Often an online video is the only way a customer can see a product in action, so make sure it is on your site that they see it!
While static images on your website are important, nothing beats seeing a product in action. Many customers may have doubts about making a purchase without seeing the item in use, so videos can create sales.
Customers are increasingly wanting to see testimonials and reviews before they make a purchase. In fact, having no testimonials for your product or service can actually put people off buying it.
You may already link your website to a review site such as TripAdvisor, but have you thought about creating video testimonials?
One way to do this is to record happy customers saying how they benefited from your services. So if you run a cleaning company, you can show people who are pleased with their nice clean home.
If you are unable to get customers to record testimonials, you can read out some examples of positive feedback and include some images. You can also use that as an opportunity to thank people for their comments, and invite more customers to leave reviews.
How-To videos have become a really popular category of vlogging.
For the user, they are a free, easy way to learn how to do something from the comfort of their own home. Successful How-To vloggers can make a real name for themselves and can earn millions of YouTube followers.
Internet users are often looking for solutions to problems, or general advice on subjects. Pick a couple of topics that you are confident in creating a How-To video that will enhance your brand.
Topics that have proved to be successful for How-To videos include:
- Beauty and make-up tutorials
- Fashion advice
- DIY and home maintenance
- Vehicle maintenance
- IT troubleshooting
Think about any potential problems your customers might have that you could turn into a vlog post. Check your email correspondence from customers, are there any topics that you regularly get asked about?
Record Q&A Sessions
As well as How-To videos, another great way to use video marketing to engage with your customers is to hold Q&A sessions. This is also an excellent way to link your social media profiles to your vlog.
Invite your social media followers to submit questions about your business or products. You can then choose some of the most frequent or interesting questions to answer on a vlog post.
This will really engage your customers as it will feel like you are talking directly to them. It will demonstrate to other potential customers that you care what they think. You can use the information you gather from their questions to create an FAQ page on your website.
Interview Industry Experts
Video marketing can be a great way to increase your authority and demonstrate your expertise in your industry.
One way you can do this is to record interviews with industry experts. These can be people from within your company or valued stakeholders who you work with.
These vlog posts can provide an opportunity to discuss topics in greater detail in an engaging and conversational style.
So if your business specializes in web marketing, for example, you could even create a video discussing the advantages of vlogging with some prominent vloggers.
Make It Fun
No matter what industry your business is in, don’t forget to make your video marketing material fun.
The internet is crammed full of vlog posts and, as with all forms of marketing, you will need to stand out. And you can make your video content really pop by using video animation, graphics, and cool effects.
Videos that are both informative and fun to watch are far more likely to get shared on social media. And one of the advantages of YouTube is when you upload a video, the site creates code for people to copy and embed the video on other sites.
Company Culture Videos
If you are proud of your small business and your employees, then why not introduce them to the world.
Company culture videos are becoming an increasingly popular way to promote your specific brand. REcord a tour of your HQ, and interview some of your employees.
This will make your customers feel like they are really getting to know you, and put faces to names.
Company culture videos can also act as a great recruitment tool. Once you have shown what a great place to work your business is, people will want to join the team.
Find Out More About Small Business Video Marketing
So those are some of the ways that small business video marketing can boost sales and enhance your online reputation.
Videos give you the opportunity to engage with your customers in a more human way. And all the research shows that internet users can’t get enough video content.