As you look for more ways to grow your brand’s influence and increase your clout, you’ve likely given a lot of thought to influencer marketing.
Working with an influencer, or someone within your industry who has a large social media following, is an excellent way to build your brand recognition and let your followers know you’re a member of the elite.
In fact, about 70% of millennial shoppers say that their peers and the bloggers they follow have a direct impact on their shopping choices.
A whopping 60% of shoppers say that they even check their favorite bloggers and social media influencers while inside of a store, to see what they have to say about a product or what they recommend.
The takeaway here?
Developing the right influencer marketing strategies can take your business from fledging to booming almost overnight.
Read on to learn how it works.
The Benefits Of Influencer Marketing
Before we go any further, let’s quickly discuss the main benefits of developing excellent influencer marketing strategies.
First of all, influencer marketing is the perfect way to ensure that you’re advertising your products and services to the people that are the most likely to buy from you (because they already like what you’re selling.)
Secondly, influencer marketing is a great way to grow your own social media following. Remember that, when you work with an influencer, you’re not just getting access to your own followers — you’re also getting access to all of theirs.
If they like the content they say, then they’re much more likely to subscribe to your channel or follow you on Instagram.
This also makes influencer marketing strategies an incredibly cost-effective form of advertising. Not only is working with an influencer much more affordable than a television spot or even a print ad, in some cases, influencers may agree to work with you in exchange for free products or services.
Plus, influencer marketing seriously shortens the time between when a shopper learns about your product and decides to buy it. They want to get in on the latest trend highlighted by an authority they respect.
So, you can say goodbye to those annoying cold-call lead lists.
Pick The Right Influencer
The foundation of all successful influencer marketing strategies?
Ensuring that you’ve selected the influencer that really “clicks” with your target market and your overall branding style.
This starts by doing a deep dive into understanding the way your target market behaves online.
What time do they access social media? Which channels are they on? Which influencers do they trust? What kinds of questions are they asking? Which other brands do they already like? What types of campaigns do they respond to? What is your main demographic? Which hashtags do they subscribe to?
These are just a few of the questions that you need to ask in order to determine which influencer is right for you. Keep in mind that you don’t have to work with a celebrity — instead, focus on finding the big fish in the small pond (at least at the start.)
Remember, lots of influencer marketing is about proving to your target market that you’re in on something and that you’re a member of an exclusive club.
Create A Video
When it comes to developing the right kinds of influencer marketing strategies, the social media platform you work with is just as important as the influencers themselves.
While it’s important to know where your niche market spends the most time online, Facebook and YouTube are the two most “influential” platforms.
Luckily, they’re also the perfect place to upload and share influencer video content — one of the most effective ways to ensure that you go viral.
Think about it: it’s much easier to watch a quick, two-minute video about something you’re passionate about than it is to read a 3,000-word blog post about it. Video allows you not only to talk about the product but to directly show it to consumers.
Our Top Influencer Video Ideas
When you’re working with an influencer to create video content, the possibilities are limitless.
We love the idea of hiring an influencer to do an unboxing video about one of your products. This will make viewers excited about every part of the experience of doing business with you. Plus, it’s a great way to boost your brand recognition.
You can also ask influencers to create a tutorial with your products, to prove how easy they are to work with. You can show the influencer out in the “real world” using your products, or even giving away “freebies” to people on the street.
Of course, you can also ask them to upload a review of your product.
Above all, be sure you let the influencer have as much creative freedom as possible. Remember, the content they’ve created has already made them go viral.
They’re doing something right. Plus, ensuring that influencers have a say in the content they make helps it to feel more genuine — meaning more people will trust your products and overall brand.
Ready To Leverage These Influencer Marketing Strategies?
We hope this post has helped you to understand just how crucial developing strong influencer marketing strategies is for your business.
Of course, getting an influencer to agree to work with you is only half the battle.
You need the services of an experienced and dynamic video production company to ensure that both your products and the influencer are shown in the best light.
We can help.
Spend some time on our website to learn more about the wide variety of video shooting and editing services we have to offer. From animation and motion graphics to stunning aerial/drone shots, we have everything you need to make your content go viral.
When you’re ready to watch your view count and your profits climb, reach out to us to get started.