360 Video Production
At its most basic, 360 video allows brands to put viewers and users inside an experience—looking over the shoulder of a point-of-view character.
If a photo is worth a thousand words, how many words is a 360 degree photo worth?
Media is in the middle of a paradigm shift. What was once the radio is now TV and what is now TV has become the smartphone.
Not keeping up with new technology can have a detrimental impact on your business and life.
360 degree videos (VR) are on the fringe of mainstream consumer awareness. Entering a market early can ensure your success as an authority in the industry.
With the growing popularity of virtual reality (VR), demand for 360 video production is also on the rise. Whether you run a video production company, you’re a marketer looking to create experiential brand content or you want to tap into the potential of VR for employee training, now is a great time to get the ball rolling on 360 video production.
360 video is immersive in nature, allowing the viewer to explore outside the frame and experience each story in a different way every time they view it. This immersive medium encourages viewers to explore. Compared to standard video, 360 videos can command more earned interactions, increase retention and have a lasting impact.
It all starts with discovery – understanding the company, product, service or subject we’re trying to explain. Once we have a good handle on things, we meet as a team (that’s right, the whole team), to brainstorm creative ways to present and explain the content. This involves throwing out plenty of ideas, good and bad, before landing on a couple to refine and ultimately pitch. Sometimes we’ll use a framework, like a metaphor or use case, to showcase what you do. In other cases, it will be a unique visual approach that drives the message home.
A good 360 video concept needs to balance creative and strategy. The creative is required to engage the viewer and give them a reason to care about watching your video. The strategy is required to ensure you deliver a message that resonates with your viewers and motivates them to take the desired action.
The success or failure of your 360 video should hinge on more than just view count. While views are great, they don’t tell the whole story. You should also be looking at engagement (how much of the video do viewers actually watch?) and conversions (do viewers take the desired action after watching the video?). Like any marketing effort, we recommend having goals and a way to track them in place before you start.
Depending on the style and complexity, a 360 video typically costs between $10,000-$20,000. Most of the higher-end explainers we work on these days run in the $15,000–$20,000 range. You’ll likely find that prices vary greatly from company to company, so take your time, do your homework, and find a team that fits your brand and can deliver on budget, timeline, and quality.
Our standard production schedule for a 360 video is 6 weeks, which does not include the time required to collect feedback and make revisions. A full timeline may range from 8-12 weeks. Live action 360 videos have more moving parts (e.g. talent, locations, scheduling) and therefore do not have a set production schedule. However, a typical live action explainer video timeline is 6-12 weeks.
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