EVENT VIDEO PRODUCTION
Anyone who’s attended a lot of conferences knows that energy drives success in the event world. A feeling of excitement and inspiration prompts people to attend in the first place and then come back each year. It’s also the reason people share their experiences afterwards.
A great way to foster this energy amongst conference-goers (and potential conference-goers) is to incorporate video into your event or conference promotion strategy.
The event video is an extremely effective tool for trade shows, when the goal is to pique the interest of the audience in a quick and effective way, with minimal or no dialogue.
Like any video, an event video is a captivating, cinematic approach to raising awareness.
To go ensure your event videos are of value to you and your company, share them on a custom event video page, or somewhere on your website. An event page allows attendees and those who couldn’t attend or live stream the event, to review all the footage and share them with colleagues.
This will allow you to track which videos are getting not only the most views, but also the highest audience engagement. That way you’ll know what kind of content works to engage your leads and customers, and you’ll make sure to get even more of it the next time around.
Corporate events should serve to energize the attendees, inspire them and create a renewed sense of purpose. A well thought out corporate event video plan can help you achieve that goal for your next event, branding and future marketing.
It all starts with discovery – understanding the company, event, goals or actions we’re trying to convery. Once we have a good handle on things, we meet as a team (that’s right, the whole team), to brainstorm creative ways to present and explain the content. This involves throwing out plenty of ideas, good and bad, before landing on a couple to refine and ultimately pitch. Sometimes we’ll use a framework, like a metaphor or use case, to explain what you do. In other cases, it will be a unique visual approach that drives the message home.
A good event video concept needs to balance creative and strategy. The creative is required to engage the viewer and give them a reason to care about watching your video. The strategy is required to ensure you deliver a message that resonates with your viewers and motivates them to want to learn more about the event or event action them to attend a future one that they missed!
With a high-traffic event, a good way to determine your event videos success is engagement. How many people stopped and engaged with you and your brand? Was the message clearly delivered? Did those visitors leave with a solid understanding of your message? These are all key determining factors of your event videos success when used in pre-event or post-event marketing.
Depending on the style, event video content typically costs between $5,000-$7,500. However, that cost increases if a long-term video campaign is part of the content strategy.
A well crafted event video production usually takes 1-2 weeks. We often strategize for, and recommend, branded content campaigns that are easy to develop and build on over the long term. This may include gathering all of the live action video footage in a few days and editing that content for use in 10 separate videos, or cutting varying lengths of the same video to be used across different outlets.
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