Initial Interest - Brand Awareness - Lead Generation

What are product videos and why use them?

In the more traditional advertising sense, the Product Video stays with…well, the product. Shifting the focus from the who or why, the Product Video showcases your product and helps the audience understand how the product can fit into their personal or professional lives.

Product Video Production Portfolio

See some of our product video work

Product Videos

When and how should I use product videos?

Your audience may be aware of the challenges they’re facing and have heard of your brand, but may not be aware of how exactly your product can directly benefit them. Using this video in the Decision stage of your sales funnel process is where it will serve you best.

Hosting your Product Video on a product-specific landing page, like this one, is the best way to give your visitors the information they need when they’re already interacting with your brand and need a powerful persuader to adopt your product.

Your Product Video can be directly linked to conversions. If you’ve noticed an increase in overall sales and conversions after the launch of your video, it’s doing exactly what it was designed to do.

What are some characteristics of a great product video?

  • 60 seconds or less
  • High level branding content
  • Generates buzz and excitement
  • Motivating call-to-action
  • Highlights product functionality
  • Provides an in-depth walk through
Viva-Media-Toront-Video Production-Process

How does Viva Media
create a concept for a product video?

Viva Media creates a concept for banded video content by first fully understanding the message we’re conveying and why it’s important to your audience. If the topic we’re exploring has been discussed in your blog, industry publications, or other videos, we’ll dive in head first to fully comprehend the content.

From there, we’ll find engaging ways to package that message, whether it’s simple or complex, into the right concept so that it better connects with your target audience. We also take into consideration where the product video content will be distributed so that we can properly create certain production and design elements for the project.

How do you measure success for a product video?

Measuring success for a product video is reflected in high level marketing metrics. Since this isn’t a piece of sales material meant to drive conversions, it is better to think about the overall impressions. In the video world, these figures include views, comments, and social shares.

How much does a product video cost?

Depending on the style, a product video typically costs between $15,000-$30,000. However, that cost increases if a long-term video campaign is part of the content strategy. That was the case for the year-long social campaign we completed with Blue Cross Blue Shield titled Kids Got it Covered.

How long does a product video take to create?

Because product videos are meant to grab attention, they often require additional time for production. For example, some project may require 3D environments and characters, while others have a live shoot plus 3D animation done in post. All of these things take time, but you can plan for 6-12 weeks.


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