Tutorial Video Production
Tutorial videos are instructional videos that walk viewers through the proper way to use your product or service. For a website or mobile app, this usually involves a screencast and step-by-step directions on how to perform certain functions within your user interface (UI). For a physical product, this may include some live action shots of your product’s features and a visual guide to making them work.
Tutorial videos cut down the ambiguity for users working their way through your product or service, which means fewer calls or emails for your customer support team. Rather than trying to talk someone through their issue with detailed copy, or crafting an instruction manual, tutorial videos allow users to follow along visually.
Tutorial videos can be placed on your Frequently Asked Questions (FAQ) page in order to catch customers who are already encountering certain issues. They can also be included in your email responses to customers, in-app for new users after signing up, or even as a QR code on the side of a product box. Often times, people create tutorial videos in response to getting a lot of the same questions or issues from users.
Similar to our process for most videos, we begin tutorial videos by brainstorming ways to engage your audience before we educate them. We do our best to craft our tutorial videos to be more than a typical, somewhat monotonous walk-through. From there we write a script, typically linking lines of the script to specific images of the UI or product. Since we aren’t creating a lot of new assets like we do in animation, we find it more efficient to develop a script and storyboard at the same time, so we know the exact features we want to show and when to show them.
From there, we sometimes create an animatic that times out those product screens to a professional voiceover recording, so that everyone gets a better understanding of how the visuals will pace out. This step allows us to double check that viewers will be able to easily follow along. Finally, we gather high-definition recordings of your product or service, animate them as needed, and finish it all off with sound design.
Measuring success for a tutorial video is best uncovered by looking at the viewer engagement numbers and whether or not the video is lightening the load of your customer support team.
Tutorial videos typically cost between $7,000-$10,000 depending on the concept. That includes writing the script, gathering the necessary screen grabs or assets, and adding movement and callouts to better inform the viewer in an engaging way.
A tutorial video production usually takes 3-5 weeks, which does not include the time required to collect feedback and make revisions. As long as the product, features, and/or UI is locked in, it’s typically a streamlined process from kickoff to final render.
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