Did you know that more than 85% of marketers say that increasing investment in business video is important?
More and more businesses have jumped on the opportunity to reach out to an ever growing number of consumers by engaging with video marketing.
If you’re not doing the same, before you know it, you’ll fall behind your competitors. But, what are the benefits of videos for your small business?
Want to know more about why video is important? Check out the essential benefits of the business video below. Here we go!
1. Exposure on Search Engines
Everyone knows that Google is the biggest search engine on the internet.
But, what’s the second biggest?
Yahoo? Nope. Bing? Wrong again!
The answer is actually YouTube.
You might not think about YouTube as a search engine. However, it’s just a search engine for video content.
And it’s an extremely important one for businesses big and small.
That’s because Youtube has over 1 billion active users. To put this in perspective, that amounts to one-third of the world’s total internet users.
And, it’s not just teen make-up influencers and clips of funny cats. YouTube is also an important opportunity to reach out to an even larger audience for your brand.
What kind of business video should you create?
Well, the data says you should focus your efforts on “educational” videos. This includes “how to” guides and explainers. This kind of video has grown by up to 70% over the past year alone.
2. Improve Your SEO Ranking
When you produce content on Youtube, this also improves your ranking on Google and other search engines.
After all, videos also show up on other search engines. The higher up on Google you are, the more organic traffic you’ll generate.
For example, over 60% of the total organic traffic from Google is from the top 3 spots on the results page.
If you’re not on the first page of Google, as far as users are concerned, you don’t really exist.
3. Explain Your Products Better
Your service or product might not be easy to boil down to a few sentences.
Video can permit you to explain your products and services clearly and accurately to consumers.
If consumers have seen your video, they will have an improved understanding of your product or service.
People don’t buy things that don’t understand. So, you’re a step closer to making a sale if you explain your products better.
4. People Are Watching More Video
Over the past years, the number of people watching video content has grown dramatically.
In fact, already over 80% of internet web traffic is generated through video content. This is expected to continue to increase too.
At the moment, more than 500 million hours of video are watched each day. Make sure your video content is part of this!
5. People Like Business Video
People don’t just watch video content because they have to. But rather, people like video content more.
Over 43% of consumers say that they want more video content from brands. If people didn’t want to watch video content, then it wouldn’t be so popular.
What do we want? Videos!
When do we want it? Now!
6. Increase Email Click-Throughs
Do you send out an e-newsletter or regular email to your customer base? Are you tired of your emails being ignored or neglected by consumers?
The purpose of your emails should be to engage users further. That means you want to direct users to your web page.
You can increase your click-through rate by up to 300% by including video marketing on your emails.
You should especially include a thumbnail image on the video. This appears on the email as the cover of your video. Add an enticing play button to engage viewers even more.
7. Strengthen Brand Engagement
Human beings are stimulated by audio and visual content. This makes it a much more effective means of encouraging brand engagement.
By producing video content, consumers are likely to develop a greater sense of affiliation with your brand.
8. Easy to Produce Video Content
If you’re not familiar with producing video content for your business, the prospect of putting a video together may appear daunting.
However, it’s much easier than you might think. Many of the common challenges of creating video content include:
Are you concerned about camera equipment?
You probably already have a camera in your pocket which is up to the task of making a marketing video for your business.
You don’t have any editing software?
You only need basic software, such as iMovie to get started. If you’re struggling, there is always someone you know who can help you.
9. Social Media Presence
Social media is no longer an accessory to your marketing strategy.
Nowadays, social media need to be central to your capacity to reach out to your audience. However, you need to provide content which your audience actually wants.
Video content is an excellent opportunity to engage with your followers via social media.
Facebook is largely associated with pictures. And yet, you may be surprised to hear that video content has a 135% greater rate of organic traffic compared with photos.
10. Create a Narrative
Building a brand is about developing a narrative.
What are your business values? What was your motivation for producing your service or product?
It’s never easy to communicate your brand story via text. People quickly switch off.
However, video effectively engages your audience in the story of your business.
It’s important to make an emotional connection with your audience. For example, hundreds of successful Kickstarter campaigns have grown via video promotion.
11. Increase Rate of Conversion
Video content has also been shown to increase the rate of conversions for your web pages.
The average click-through rate for a video is 1.84%, according to studies. That doesn’t seem like much, right?
But, it’s significantly higher compared with non-video web pages. Click-through rates for other formats are around 0.60%.
Therefore, video content is one of the most effective techniques for converting views into clicks.
Add a play button to your web page and watch conversions sky-rocket.
12. More Sales
So, we know consumers say they like video content. We also know that they watch videos a lot. Lastly, we’ve learned video content is more likely to generate clicks.
However, what about the true motivation behind all of this? Sales!
Over 40% of consumers say that video content increases the chance that they purchase a product or service from the company.
Moreover, more than 64% of visitors to a web page say that video content significantly improves the chance that they’ll buy something.
13. Know Your Audience Better
It’s important for any company to know its customer base. Now with data analytics, you can track the behavior of your audience on your web pages.
When users watch your video content you can determine engagement patterns. How long do people watch your video? Which parts of the video do people skip?
This allows you to create targeted follow-up marketing tactics. For example, if a particular user revisited the same video explainer of a product, then you know they could be close to a purchase.
14. Video Content for Multiple Platforms
Video content is not the same everywhere. You can create a single video and apply the same material in multiple ways.
When you produce a video for Youtube, the length of the video can be up to 12 minutes.
However, you can chop the video content up to make it suitable for Instagram or Twitter videos.
On Facebook, you could include a sneak-peak video to excite consumers about your new products. Then, on Youtube, you can go into greater depth explaining the product.
15. Authentic Connection
Apparently, 90% of millennials believe that authenticity is extremely important when comes to choosing a brand.
Other demographic groups do not consider this such an important factor. However, it remains an important aspect for many.
The major corporations struggle to show their human face. However, small businesses don’t have to worry about this so much.
Out of the spotlight and legal restrictions, you can engage with your audience in an authentic and human manner.
16. Cost-Effective Marketing
Many marketing strategies can cost you an arm and a leg to get started. However, video marketing is an accessible and viable option for many small businesses.
Stop laying out a fortune for advertising your business is small magazines and online banners.
Video creation is the future. And the future is already here!
Why Video Is Important for Business
If you’re not already producing business video content, then it’s time to get started.
There are so many important benefits of marketing your business through videos.
Have you got any more questions about how you can benefit from creating business videos for your company? Leave a comment below!