Is your business fully optimized for the internet?
Sure, you may have a social media account and a thriving email list, but are you doing enough to spread the word about your brand?
Video marketing has been around for a few years, and smaller companies are starting to use it to reach their customers.
If you’re looking to jump-start your online presence, you will need to know the benefits of video marketing.
We’ll go over the major benefits of small business video marketing.
These tips work for businesses of any size and we’re hoping that this article will help you reach out to your customers in a new way.
1. Brand Awareness
Whether you’ve owned a business for years or are just getting started, brand recognition is essential to your continued success.
The great thing about video marketing is that you have the chance to reach your customers in a new way.
Funny videos are a great way to enhance brand recognition. When people share videos on social media, that’s just free marketing for your company.
After Google, YouTube is ranked as the 2nd most popular search engine. Too many brands devote all of their time to their social media accounts or to live chat on their website.
It’s not bad to focus on those things, but you should be aware that customers make buying decisions in many ways. Sometimes, small business video marketing is the key to turning a “maybe” into a sale.
Talk to video production pros about your marketing ideas. They can turn your ideas into compelling videos.
Studies consistently show that customers don’t respond very well to marketing emails. We receive so many emails that your business’s message can get lost in the shuffle.
If you put video content on your landing page or in an email, you are much more likely to get a solid clickthrough from a customer.
In fact, you’re almost 80% more likely to get a clickthrough if you add video content to a marketing email. That’s an impressive statistic.
When you’re just starting out, you want to make sure that your customers know that they can trust your brand. One of the advantages of video marketing is that videos tend to lend credibility to your message.
Search engines also actively search for videos, and you can improve your search rankings by including video on your website.
You want to do as much as you can to reach the customers you already have. Videos can help you attract customers you didn’t know how to reach.
We’re all tired of endless FAQ pages that never seem to answer any of our questions.
When you use video marketing for business purposes, you can make instructional videos to help your customers out.
You can also use video chat to make it easier for customers who don’t want to type their questions into live chat.
The benefit of small business video marketing is that you can provide a personal touch to your customer service. Not many businesses are making full use of video for promotions and chat.
You could be the first. It’s so much easier to capture your customers’ imaginations when they can see the product being used.
No matter what size business you have, video marketing can help you make the sale.
4. Low Cost
Making a video can be an inexpensive process. You can use live actors or even make an animated video.
If you have a smartphone, you can shoot and edit your own videos. You might want to leave it to the experts, though.
Video production companies are used to working with businesses of any size. They can help you develop professional-quality videos that will help your customers recognize and relate to your brand.
It’s important to remember that videos have an impressive ROI or return on investment. The leads that you generate with videos are much stronger than regular leads.
Customers want to feel connected to the brands that they buy from. For example, if you have a strong commitment to recycling, show that to your customers.
People shop according to their values. You might be surprised how an inexpensive video can bring you new customers.
Long-Term Benefits of Video Marketing
The best thing about small business video marketing is that videos are permanent. They can be re-used forever, making them a highly effective marketing tool.
Customers respond well to concrete information, which is why clothing stores dress mannequins. The clothing looks nice on the rack, but customers want to know how it looks on a person.
Online customers are no different. You could have a great product, but customers will respond better when they see people using it.
There is a series of videos circulating on social media that was made by a subscription candy box company. All it does is show people trying different kinds of candy. Very simple and very effective from a marketing standpoint.
Marketing doesn’t have to be a difficult process. Videos don’t have to be fancy, but they do have to be professional in order to capture your audience’s attention.
Should I Hire a Video Production Company?
Not too many of us have time to make professional marketing videos. We highly recommend that you contract with a video production company.
We offer a full range of services including animation and motion graphics. We’ve got cinematographers and video editors on staff who are creative and dedicated.
It’s worth it to hire a professional video company because one of the benefits of video marketing is its longevity.
These marketing videos will be seen thousands of times and you want to make sure that you’re putting your best foot forward.
VivaMedia has racked up more than 2 million social media views. We are registered with the Ontario government and serve the Greater Toronto area.
We offer free quotes for new and existing customers. Drop us a line and let us know what’s important to you.
Video marketing may seem new and unusual, but it’s a great way to reach out to your customers – and convert them.