In 2019, video traffic will account for 80% of all internet traffic.
Is your business incorporating video into its marketing strategy? If not, it could be making a huge mistake.
While other marketing strategies are still important, such as email and social media, your approach should continue evolving. To keep audiences engaged, it’s important to keep up with the most current marketing trends.
If you’re ready to take a new approach to how your message reaches customers, now would be a great time to look into making a fantastic promo video. Keep reading to learn the secrets to video content conversions!
Why You Should Have a Promo Video
A video can be a great way to introduce your company and its products or services to potential customers in a short amount of time.
While the initial costs can intimidate you, it’s important to know that creating one the right way from the start will lead to huge returns on investment.
Sound like something you may want to look into? We thought so!
Here are five secrets to making an exceptional promo video:
1. It Needs to Look High Quality
First and foremost, making an effective promo video starts with investing in high-quality production. If you want your audience to listen and respond to your message, then you need to capture its attention. No mediocre video will be as effective as one that looks flawless and of high quality.
Aside from visuals, a quality video provides exceptional sound, lighting, and framing.
For example, have you ever watched a commercial where the audio was fuzzy? You might have turned it off as a result. If you have people on camera who are speaking, there is specific audio equipment required to make it sound as realistic as possible.
Considering specific, professional equipment is necessary to produce the most high-quality video, you might need to hire a trained video production professional to help you bring your vision to life.
2. Make It Straight to the Point
No matter what platform your video lives on, there is a short timeframe of engagement that counts as a single video view. For example, a Facebook user has to watch a video for three seconds in order for it to count as a view.
While three seconds may seem like a short time, it’s actually long in terms of audience engagement. People are reluctant to watch entire videos; that being said, you have an incredibly small window to make a good first impression. So make it fast!
Adding unnecessary frames, or “fluff,” will not only annoy viewers, but it’ll make it that much easier for them to exit out of your video.
3. Create a Relatable Story
One of the best ways to get people to continue watching your promo video is to make it relatable. If someone can relate to the story being told, they’re more likely to make an emotional connection with your business or product. This is an important factor that goes into consumer decision making.
While you don’t want your message to be overbearing, it’s still possible to create one that’s worthwhile. By doing initial market research, you can learn about your audience’s likes, want, and needs.
Know your audience and its common problems; after, create a story around it that solves those problems. Furthermore, if you engage with the consumer to make them feel like they’re part of the solution, they will leave the video feeling empowered — which means your video made an impact.
4. Don’t Forget to Explain the Product!
While creating a specific storyline is a great way to engage an audience, you want to be sure that your promo video still explains the product or service you are actually selling.
It can be easy to have your video get caught up in the story you are telling, but at the end of the day, don’t forget to keep your focus on the goal you are actually trying to achieve: building relationships with potential customers and/or selling a service or product.
While you are explaining the product, you don’t have to do so in a way that takes away from your storyline. If you ease it into the dialogue, it can almost seem like a natural part of your message. This also will keep your audience engaged; if a video seems too much like a “sale,” viewers can be turned off by it.
Always remember the main goal of a promo video is to make conversions. You’ll never do that if you forget to explain what you’re actually hoping to sell!
5. End With a Call to Action
At the end of your video, you want to be sure to leave your audience with a call to action (CTA). The biggest reason why videos lead to conversions is that they encourage the audience to perform a specific action afterward, such as contacting the company or making a purchase.
If your audience watched the video all the way to the end, then they’re obviously interested or intrigued by your service or product.
This CTA can be as simple as asking them to follow you on social sites or subscribe to a YouTube channel. People interested in watching your videos all the way until the end will likely return to see fresh content. This is the first step into turning someone into a potential lead.
Overall, promo videos are an investment in a company. When you create video content that is compelling, engaging, straight to the point, high quality and ends with a call to action, its effectiveness will start showing for itself.
Are you ready to create a flawless promo video, but aren’t so sure where to start?
If so, consider contacting us today for all of your video production needs. We’re here to tell your company’s message — and to help you make some money along the way.