Social media juggernaut Facebook generates nearly 8 billion video views per day. There is no denying just how powerful and effective video marketing can be when it is done correctly.
If you’re trying to grab consumer attention in a hurry, then making a video for Facebook is a great idea. With a video, you will be able to cut through the noise of competitor’s text posts or memes.
Some business owners fail to realize just how hard it can be to make an effective Facebook video. Failing to plan out a video before shooting begins can lead to lots of problems.
Having an outline of what material you want to cover can help you avoid fluff. Once you have your Facebook video script in hand, you will be ready to start this creative process.
Read below to find out how to create a great Facebook video.
Don’t Waste Time When Creating a Video For Facebook
The biggest mistake that most business owners make when creating Facebook videos is making them too long. The modern consumer has a notoriously short attention span, so shoot your videos accordingly.
The longer the intro to your video is, the higher the likelihood will become of a viewer losing interest. You need to make the purpose of your video known from the outset.
By doing this, you can keep viewers on the hook and interested in what you are doing. Getting your point across is a detailed and fast manner is the key to Facebook video success.
Make Use of Captions
While there is no definitive number of how many people watch Facebook videos without sound, the estimates are quite high. This is why you need to make sure your videos feature captions.
Allowing the viewer to follow along via the captions can make the convenience factor of your video much higher. Before putting out a video with captions, you need to spend some time proofreading.
The last thing you want is to release a video with tons of caption errors in them. Doing this can affect public perception of your business in a very negative way.
Choosing the Right Title
One of the first things a person will notice about your Facebook video is the title. This is why you need to put some thought into what to name your creation.
Ideally, you want the title of your video to encapsulate what material is covered in it. Being too vague with the title of your video can confuse your audience.
You need to make sure that the title of your video features relevant keywords you are trying to rank for. Putting the right keywords in the title will make it much easier for consumers to find your content. Increasing the visibility of your Facebook video content is only possible when using a targeted keyword strategy.
Provide Facebook Users With a Description of the Video
Getting people to stop what they’re doing on Facebook and watch your video is a bit easier said than done. This is why you need to work on putting a text description above the post for your video.
The text you put on your post should describe what the video is about and will also need to use relevant hashtags. Neglecting to provide Facebook users with a breakdown of what your video is about can lead to less than stellar engagement.
If you are unsure about how to craft your posts, working with a content marketing professional is a good idea. These professionals will help you find a voice for your company with ease.
Calls to Action are Important
The main idea behind a call to action is to provide consumers with information about what they need to do after viewing your video. Whether you want consumers to sign up for an email newsletter or buy a product, laying out the details of what you want is vital.
The calls to action should be featured in your post content as well as at the end of your video. Most businesses use text overlays at the end of a video to draw attention to their calls to action. Over time, you will find new and unique ways to showcase these calls to action.
Avoid Overloading Consumers With Information
Some newcomers to the world of video marketing have a tendency to include too much information in their videos. While it is important to provide consumers with information, you need to understand when enough is enough.
By developing a video script beforehand, you can go over it and edit it. Usually, a script will start out with far too much information. Working on honing your message over time is essential when trying to have success with Facebook videos.
Tagging Other Businesses is a Good Idea
If you are trying to develop relationships with other companies, tagging them in relevant videos is a must. Putting small promos for businesses in other industries within your videos can be helpful.
By doing this, you can show these businesses you are interested in cross promotions. These cross-promotions are a great way to open your business up to a new audience.
Be sure you avoid making your entire Facebook video about another business and what they offer. This could confuse potential customers and make them miss the point of your Facebook video.
Working with Video Marketing Professionals
If you are unsure about how to craft a video for Facebook, working with professionals is a good idea. With their assistance, you can avoid making crucial mistakes.
Are you looking for some professional video marketing help? Be sure to contact us today to find out how we can help.