Video is the new priority for search engines and social media. Therefore, scoring YouTube views is now an essential part of your marketing strategy.
According to MultiVisionDigital, consumers who have seen a product video are 64% more inclined to become paying customers.
But, there’s a process involved. You can’t just upload a video on YouTube and expect it to transform into bags of cash.
Here are five things you need to know to convert YouTube views into sales:
1) Always Include a CTA
Talk to your community directly by using a call-to-action (CTA).
In other words, don’t just leave them hanging – tell them what to do next.
Start by basing your CTA on what you want the viewer to do right now.
Do you want the viewer to:
- visit the website
- watch another video
- share it on social media
- sign up for a newsletter
- buy now with a video exclusive discount
Each of these CTAs has a different aim, but each brings the viewer one step closer to a sale.
In addition to creating a CTA, be sure to time the CTA well. It needs to fit in naturally and where it goes depends on the kind of video you’ve created.
Imagine you are having a conversation with your customer through your video. At what point in the story would you imagine the viewer wanting to learn more?
Typically, you reach the action point at the end of the video. The last moments of the video are often a good time.
Waiting until the end of prevents you from interrupting their viewing experience to ‘pitch’ them. Instead, you grab them when they’re ready to join you.
There are also a few ways to deliver the CTA. Annotations are a great way to do this. The CTA can also be delivered through voice in the video, through a link in the video description, or even at the end of the video.
Whatever method best fits your voice and video, just remember to include it. The CTA is the first step towards converting a viewer into a customer.
2) Keep It Short, But Don’t Count the Seconds
According to Adweek, the most popular YouTube videos are short.
The top 50 videos are an average of 2 minutes and 54 seconds long.
Keeping it short and sweet keeps the audience engaged and helps them make it to the end of the video.
Creating a video requires appreciating the short attention span of the Internet.
But, 2 minutes and 54 seconds is not a hard and fast rule. You won’t lose viewers if your video is 3:24 or 5:37.
The goal is to say what needs to be said in a concise and interesting manner without letting time restraints impact your creativity.
Remember, each genre has a unique user base and each user base has a different attention span.
So, go out there and give your target market the info they want and need – just don’t ramble on and on (kind of like this).
3) Consistency Is Key
If you commit to YouTube, then you need to consistently commit to it.
Consistency on YouTube has several meanings.
First, it means adding videos according to a schedule.
YouTube promotes new videos to your subscriber list and they are more likely to promote those videos when you update regularly.
Sticking to the schedule helps YouTube do that by boosting engagement.
It’s a vicious cycle, but once you get on the train, you’ll pick up speed as long as you’re committed to the second part of consistency.
Second, consistency means using the same voice and the same branding.
Once you find what works for you, use it and keep using it.
Don’t create the same piece of content over and over again. But be sure your latest video is as on-brand as your last.
Your viewers want to know what to expect when they visit your channel – so give it to them and give it to them regularly.
(And don’t forget to support your content with excellent video production.)
4) Use YouTube Annotations
YouTube Annotations take your content from watchable to clickable.
Annotations are those text links or notes that pop up during the video. Essentially, the annotations make the video interactive.
You can use them to add some extra commentary or to direct the viewer to more information on what you’re talking about through a link.
They’re great because they serve as a call to action while you already have the viewer hooked.
Annotations make it easy for viewers to visit your site while they’re already thinking about you.
Use annotations to encourage viewers to subscribe to your YouTube channel or to link to other videos and playlists on your channel.
When more viewers get acquainted with other high-quality content, you’ve officially started growing your YouTube views and are on track to turn them into profit.
5) Share Your Video Everywhere
Visibility is essential. You can’t convert viewers to sales if you don’t have viewers in the first place.
One of the best ways to boost YouTube views is to share the video far and wide.
And honestly? YouTube isn’t shy. In fact, YouTube wants you to share your video everywhere.
Put it up on Facebook. Tweet it. Pin links to it. Share it on Google+. Make sure it is front and center on your company’s blog or website.
When more eyeballs find your videos on other sites, you can drag them back to your channel or better yet – your website.
Bonus: Allow embedding so users who love your video can share it on their own sites to increase views.
Scoring more YouTube views requires great content. It also requires a solid and consistent strategy.
There are more than a few things to think about regarding your YouTube strategy. But dedicating time to strategy is worthwhile. When your videos get more views, you have the opportunity to convert them into more sales.
Want to know more about using video to grow your business? Check out our post here.