Video production companies are serving as an essential part of a businesses marketing strategy today more than ever before!
Video is now viewed as the preferred medium for communicating with clients, stakeholders, business partners, and the community. If your business or organization is ready to jump on the bandwagon, consider these six things to expect before you hire a video firm. Keeping these things in mind and holding high expectations can help you obtain a high-quality product at a reasonable price.
If your business or organization is ready to jump on the bandwagon, consider these six things to expect before you hire a video firm. Keeping these things in mind and holding high expectations can help you obtain a high-quality product at a reasonable price.
1. Expect To Be Involved
Even the best video firm cannot read your mind and deliver the best product without significant involvement from you and your team. You understand your business and have a vision of what you want to communicate and to whom. It is important that you lay out your goals, strategies, and purpose at the onset of the project as well as stay involved to provide input and feedback throughout the production process. You may want to assign someone in your organization who is primarily responsible for being the touchpoint for the video firm. That way, there is one coordinator who can tap other key players at your business for feedback and input at key production stages without overburdening more tangential players.
2. Expect Industry Knowledge & Expert Techniques
When you hire a video company, you are hiring the people behind their business. High-quality videos are a culmination of top-notch writing, acting, images, filming and editing as well as the clockwork organization of following assigned tasks and schedules. Try to meet all key members of your production crew and evaluate whether they seem to work together well. All the team members should be professionals in their field and have a proven track record in what they do best. In addition, there should be a positive team environment throughout the video firm.
3. Expect Publicity
In today’s competitive environment, video companies can no longer produce a video and hand it over to the client. The best production companies will provide value-added services of helping you to promote and distribute your video to your target audiences. In addition, they should also help you ensure that your videos can be found and that they will generate the bottom-line results you are seeking. Ask the firm what kind of publicity services they provide once the video is completed and find out how other clients’ videos have generated return on investment for those organizations.
4. Expect Attention To Detail
Video creation companies are all about executing details to the tee. Besides evaluating the company’s portfolio, you should pay attention to how the employees behave and act, how organized and tidy the studio and offices are, and how carefully basic business tasks like responding to e-mails and questions are completed. If these basics are not being done in an efficient, detail-oriented manner, it is likely that video production itself may be sloppy as well. As you know, the image presented to prospective clients is of the utmost importance in any business. Use the video firm’s image to evaluate their potential work style.
5. Expect Excellent Communication
When you meet the team at a video creation company you’re considering, notice how much they listen. If they are all about showing you the latest and greatest technology and flashing their previous work, you may not get the attention you need to produce a spot-on video piece. After all, the greatest digital technology will do nothing if it is not used in a way that meets your specific, unique needs. Be sure to work with the production team throughout the process. A top-notch video production company should provide regular check-points to gather feedback.
6. Expect Originality & Creativity
In a marketplace that is flooded with videos, it is harder to capture the attention of your customers and influencers. You will want a video partner to provide superior creative ideas across the board, including unique strategy, writing, filming and editing. Find a team that can really think outside the box and present your products, services and messages in a fresh and exciting way.
If you’re ready to embark on your video project, give us a call. Our Toronto production firm is ready and waiting to help you create the best video to meet your business needs today.