When Dropbox added an animated explainer video to its homepage, the company had a surge of 10 million new customers. This resulted in an increase of $48 million in revenue.
Pretty impressive, right?
The fact is, animation makes things easier – for both you and your target customer.
Still not convinced that animated commercials and videos are right for your company?
Learn seven reasons why right here.
1. It’s Affordable
When it comes to various marketing efforts for your company, it’s easy to go into the red and faster than you imagined.
However, with animation, you can avoid breaking your marketing budget.
While some believe that animation is more expensive than other forms of videos and advertising, this isn’t the case. Even though complex animation may be costly, so is taking a whole day to film a commercial with real people.
Not only that, when you use real-life commercials, you also have to pay for a crew, talent editors, make-up, and the list goes on and on.
If you are concerned about the cost of creating awesome commercials, consider animation. It’s effective and affordable.
2. Nobody Has Time for Hard-to-Consume Content
Consumers are becoming more and more impatient regarding content that is too long or that is hard to consume.
In fact, you only have about eight seconds to grab the attention of your customers – if you don’t they will bounce away.
They don’t want to read long blocks or text and will usually bypass any content without visuals.
As a result, you need to make it your goal to create content that is entertaining, so it gets to the point right away and offers more value. Short, animated commercials have the ability to do this.
3. You Create an Easily Recognizable “Face” for Your Brand
Tony the Tiger, the gecko from Geico, and the bears for Charmin – do you know what these animated characters all have in common? You know who they are – right away – and what brand they represent.
When you use animation characters as an ambassador for your brand, you are also creating a timeless and recognizable face that will be linked to your business and products.
With these characters, you are also able to leave a memorable impression on your current and potential customers.
Insider’s Tip: When creating an animated character think big and don’t be afraid to be “crazy.” Any vision you have can be brought to life!
4. Make Yourself Heard Amid all the Advertising Noise
Regardless of if you are a B2C or B2B company, you will find that animation isn’t a widely used form of marketing.
As a result, when you opt to utilize this type of marketing strategy, you are helping to set your brand apart from all the rest immediately.
With amazing animated advertising efforts, you can break through the noise, reach more customers and earn more profits. You will also be creating a great first impression for people who have just found your brand.
5. The Ideal Option for Consumption and Sharing
Most people (regardless of who they are) would rather watch a video than read something. Also, many people will remain engaged with videos longer than they would text on a page.
Today, the majority of internet traffic is video. In fact, consumers are 64 percent more likely to purchase a product after watching a video online.
Additionally, videos are much more likely to be shared. In fact, 90 percent of people who watch a video on their mobile devices will share it with their friends and followers. This is especially true if the video is funny or entertaining.
With this in mind, there’s no question that an animated video is a marketing tactic you should try.
6. Major Potential for Growth
Quality animated content can help to grow your business.
As mentioned before, Dropbox significantly increased their customer base after posting an animated video, and you can do the same.
In fact, there have been some studies that have shown that animated advertisements have the potential to increase site traffic by over 200 percent.
7. Animation is Simply More Effective
You don’t have to limit your use of animation to your videos. For example, there are many brands using animation in banners that are seen on their websites.
The fact is, something that is eye-catching is going to attract more attention and have a higher likelihood of being clicked. In the long run, this is going to pay off and provide a higher ROI.
Are You Ready to Create Your Own Animated Commercials?
If you have read all the information here and are convinced that animated commercials are right for you, then you should begin looking into this marketing effort now.
Animated videos are effective because they grab your target customer’s attention and keep it. Properly produced cartoon commercials will both educate and entertain your audience.
From a marketing standpoint, animation provides you more control over your branding and your image than a live video can.
After all, with animation, you can create an image of your target customer, use language, colors and images that are more reflective of your brand and bring your company to life in a way that isn’t possible with other types of content.
Ready to learn more?
If so, we are here to help. We can create all types of corporate videos and offer each of our new and returning customers a free quote for their project.
You can also see some of our past work by visiting our website. What are you waiting for? Create an animated character for your brand today and see how much growth you can achieve.