Did you know that the brain remembers only 10% of the information that it hears? Then, did you know that it shoots to 65% when there are visuals involved?
This nugget of information, along with the fact that many people prefer watching videos over reading blogs, is why turning your blogs into a video is worth your while. Many bloggers and marketers are now doing this route, especially since Facebook and YouTube are making it easy to watch videos on demand.
However, creating videos may be more painstaking than writing blogs. Read the tips below to help you create a compelling video
Pick a Software
First, make sure you have a software to do the task.
There’s a range of free video editing software you can utilize if you don’t have much budget. If you’re only creating simple slideshows with simple effects, this will do. Even your computer might have some sort of software you can use for this purpose.
If you want to be able to do more with your videos, you’ll have to buy the software or pay for a subscription. Note, however, that you might not need many features to turn your website content into a video.
For the most part, you’ll only need the basic features, such as adding audio, visuals, and text. Even the free applications have special effects that you can put on your video.
Already have a PowerPoint installed? You can use that to create videos you can post on YouTube and Facebook. Make sure you save it as a video file by going to File > Export > Create a Video.
Create a Plan
Now that you have a software, you must then determine the goal of your video. Will it cover the whole content or will it only serve as a teaser for your blog post?
Many make a short video based only on the outline of the blog post. The whole content is still on the website; if the viewers would want to learn the details, they’ll then have to follow the link to the post.
This has advantages and disadvantages: it can lead more traffic to your website, but many might not find it helpful if it doesn’t have the details they’re looking for. As we said above, many people would rather view the information in video form, so they may not visit your post even if they want to learn more.
After deciding on that, you must then create a storyboard of your chosen blog post. Divide the article into segments; make sure each slide doesn’t have too much text. It’s okay if it has too little text, this is good for emphasizing sentences or for headers.
A rough storyboard will do for this step.
Choose Your Visuals
Next, you’ll have to choose the images or videos that will accompany the text. The number of slides you ended up with when you created the storyboard is equal to how many images you’ll need.
For this, you only want high-quality images or videos. Stock photos and videos are great since they’re of high quality, but many don’t like using them. They’re easy to spot, and many brands don’t like people knowing that they’re using stock visuals.
Sometimes, the software may also come with an image bank, where you might find suitable images. However, these are also stock visuals.
One way to go around this is to be careful when choosing. There’s a lot of photos or videos that don’t scream stock, so you only have to filter out the ones who do.
Another way is to use your own visuals. Like photography? You may have something in your library that you can put on your video.
If you have the budget, you can also buy some from photographers or some people might give you permission to use their photos as long as you credit them. Still, using stock visuals aren’t that harmful to your marketing campaign.
Put Your Video Together
It’s now time to turn your marketing blogs into videos; upload the images to the software and then add the text to the slides.
For the text, make sure to choose a good font that’s appealing and relevant. You can be as creative as you want, but don’t let your choice of typography take away anything from the reading experience. It should be easy to read, and the placement of the text should follow the natural path of the eyes.
Once you’ve put the visuals and text together, you may now add the effects. These can be something as simple as transition effects, but like in the above, you can be as creative as you want.
Then, time each slide so that viewers will have ample time to read and process the text and visuals. It should be at least 3 seconds, but you may make it 4 or 5 seconds. Don’t make it too long, which might bore them.
Note that this will change if you place effects that take time to complete or if there’s a text-heavy slide.
Add a Call to Action
At the end of your video, make sure to include a call to action. Some examples are, “watch more videos, “visit our website now,” “like and subscribe,” “learn more,” “follow us on Facebook,” or something like “follow this link to -.”
It can be anything that you find relevant and necessary. If you’re leading them to your website, a post, or your social media account, you may also add a clickable link to make it easy for them to do the action.
When you’ve put everything together, watch it from start to finish. This will enable you to spot any mistakes you might have missed or see which areas you can improve.
Does it have smooth transitions? Do the images or videos fit the text? Did you time each slide right?
Then, if you made any changes, make sure to watch it again. Only upload the video once you’re satisfied with it.
Outsource the Job
Learning how to make video content is crucial in today’s visual world. It helps market your product or service and entertainingly educate potential consumers. Videos are easier to share and make viral too, making them ideal for social media exposure.
No time to do it or you’re not confident enough to make a high-quality video? Then, let us do that for you! Contact us now and let’s discuss what you need.