According to a recent survey, business owners that incorporated videos into their marketing plans discovered a whopping 76% increase in sales! Of course, in order to have a video that sells, you need to plan a killer video script.
A proper video script sets the tone, message, and overall feeling of your video. Without one, your video may feel disorganized. You will also appear unprofessional and boring to your viewers.
Even if you have incredible visuals, a captivating speaker, and awesome content, a poorly written script template will sabotage your video.
So, how do you write a killer video script that will actually engage your audience, draw in leads and convert sales for your business?
That is exactly what we are going to talk about in this article, keep reading to learn how to make videos that will skyrocket your sales today!
Let’s get started, shall we?
Create a Timeline
Creating a timeline makes your video digestible, and easy to follow. Not only will it help you create the video and structure for future videos, but it will also help your viewers understand the overall tone of your brand.
A few key questions for creating a timeline are:
- What is your message?
- Who are you speaking to?
- What value are you adding to your viewers?
- Purpose of video, for engagement or for sales?
- What emotional triggers do you want to inspire?
- What takeaways do you want your audience to have?
- What is your call to action?
- Do you have a future video that you want to mention?
Knowing the answers to these questions will help you set up a killer video script template for more videos down the road.
Since audio and visual are both interpreted by separate areas of the brain, speaking too fast will confuse your viewers, making your video feel convoluted and scrambled. This will increase the abandonment of your video and you will lose viewers.
Keeping a nice, slow, steady pace will enable your viewers to follow along and absorb the information that you are giving.
When speaking to your friends, you may be able to speak well over 200 words per minute, but your friends who actually know you are able to process that information quicker. Speaking at a pace of under 150 words per minute will give your audience the time to absorb your information.
Use More than Words
Have you ever watched a video where some person is just sitting and rambling off words in front of the camera? It is quite boring, isn’t it? Don’t be that person.
According to a recent study, the average attention span is around 8 seconds long. This means that your video script needs some spice or people are not going to stick around.
Some other ways to spice up your video script are:
- Incorporate some fun editing, quick cuts are great for short attention spans.
- Do some voiceovers
- Sound effects
- Add some music, and make sure it matches the tone of the video
- Incorporate titles and subtitles
- Motion graphics
All of these elements add some life to your video, making it more intriguing and fun to watch. Hiring a professional video editor to teach you some skills, or to do your first couple videos for you will help get you on the right track.
Add Some Humor
Speaking of short attention spans, a great way to keep your audience captivated is by adding some humor into your video.
As long as humor matches your overall message, have some fun with it. Think of some puns that relate to your topics, you could even add in a funny story that could tie in as well.
This humor could be incorporated as verbal jokes, or even edited in as written script across the screen. This keeps things interesting and gets your viewers excited for what you have planned next.
Keep Your Audience on Their Toes
If you have an overall catchy message that you know your viewers want to hear, mention at the beginning of the video that you plan on telling them at the end. This way you have them engaged throughout the video for the juicy stuff at the end.
For example, let’s say that you are a dating coach. Mention at the beginning that you will tell them near the end of the video the perfect words to say on a first date that will have the other person fall in love with them.
Now they will watch the whole video because they are super excited to hear those magic words.
Practice Makes Perfect
Now that you have your video script planned out, you need to practice it! Write it all out, and read it in front of your camera for a few takes before you get on the official taping.
Sometimes it takes a few practice rounds to really get into the groove of the video and bring your best energy forward. So do not be afraid of redoing the taping all over again if you think you have more zest for the next round!
Learn More About Creating a Killer Video Script
Now you have it, there is a lot more into creating an effective video script than just talking to your camera. Ultimately, the more scripts you create, the better you will become.
Do not be afraid of trying new things, it is important to stick out from your competition and add your own unique flavor to your videos. After all, this is what will create a relationship with your audience and keep them coming back for more!
If you are stuck on how to film your video, feel free to contact us for a free quote!