Video marketing is growing. In a visual world, it’s essential to engage your audience in entertaining videos. Animated marketing videos can be some of the best for this goal.
However, you need to make them the right way. If your video is too-long or too-short, it will fail to leave a proper impression on your audience members.
It can be tempting to take a one-size-fits-all approach. But it might be better to engage slowly and patiently. Read on to learn about exactly what your process should be.
The Rise of Video Content
Before looking into what you should do with your videos, it’s important to look into the fact that video marketing is on the rise.
For a while, it seemed like this might not be the case. Blog posts remained incredibly popular, and videos were seen as an annoyance. However, times changed and so did the interests of consumers.
Today, video marketing is becoming a necessity for most brands. Creating animated marketing videos is popular among the vast majority of content marketers.
And it’s worth noting that this is due to the effect it has on consumers. 67 percent of customers are more likely to buy a product after seeing it in an online video.
There are a few reasons for this rise, but one of the big ones is automatic video streaming on social media.
Videos can now be streamed silently and with subtitles. This was helpful for a generation of millennials that were incredibly likely to browse the web while playing music or listening to podcasts.
As a matter of fact, this is why videos are now an essential part of marketing to the multitasking generation.
What to Consider about the Length of Animated Marketing Videos
The truth is, there is no one-size-fits-all approach to the length of video marketing. There are a lot of factors that go into making a video, and the length is dependent on them.
It’s also important to note that length is just one factor of an animated marketing video. If you want to handle this part of your budget efficiently, you should look at it alongside factors such as quality and price.
Remember that, no matter how short they are, bad videos do not attract interested customers.
What Is My Goal?
The most important part of your marketing analysis is what your goal is. Another way to think about this is by considering the “type” of video that you’re making.
This is a unique time for advertising. It used to be the case that you would make commercials, which were limited in their variety. But the scope of what counts as content marketing is a broad one.
You could be making anything from an informative documentary to a short how-to guide. You could make something with the purpose of entertaining, or you could make something with the purpose of informing.
The type of animated marketing videos you make informs their length. Because of this, it’s important to note that you probably won’t have one specific timeframe in mind for your work.
Who Is My Audience?
On top of considering what your goal is, you want to consider who your audience is. More specifically, you want to consider your audience’s expectations.
Part of this is considering the age of your audience. For instance, older people have a higher tolerance for long animated marketing videos than younger people.
The importance of attention span should be considered when creating unique and appealing content for your target market. But beyond that, look at what they’re looking for at that specific moment.
If you’re engaging in cause marketing, you’re likely reaching out to an audience that wants a longer and more detailed video. If you’re using a short skit to market something, then a shorter clip is best.
Above all else, remember that marketing success means knowing who you’re talking to.
Where Is My Audience?
On top of considering who your audience is, you want to consider where they spend most of their online time.
A large number of advertisements play at the beginning of YouTube videos. This can be incredibly helpful, but also limiting.
That’s because the platform gives viewers the option to skip an advertisement after five seconds. Because most viewers prefer not to look at advertisements, this means you’ll want to make your point as quickly as possible.
Similarly, a video posted on Facebook will likely be scrolled past. If you have a good hook early on, it can be easier to make a point to your audience. But otherwise, it’s best to make something with an instant appeal or draw to get customers to learn more.
What Do I Want My Viewers To Do?
Whoever your audience is, you should have a plan for them. When you create animated marketing videos, your goal will inform the length of your content.
For instance, if you just want to get them to your site, it may be best to create something incredibly short. A surprising fact or unique hook can be enough to draw people in without taking away their message.
If you want to make them aware of a specific issue, on the other hand, you may want to make something a bit longer. This can give them plenty of time for analysis and education.
Overall, you want to determine the plan you have for your viewers on a case-by-case basis.
Get Expert Help With Your Video Content
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Our mission is simple: take advantage of great visuals so you can make money. Get a free quote to get started.